Google has been uploading a ton of videos from Google I/O to YouTube. This particular video is from a session on Google Shopping, which has been a hot button issue in the search industry.
Google announced about a month ago that it was replacing Google Product Search with Google Shopping. The former was free to list, but the new incarnation is a paid inclusion service. This hasn’t been the most popular idea with all merchants, but it is what it is.
Here’s Google’s description for the video:
More and more of consumers research online first before going to a local store to purchase a product and we can expect this trend to continue to rise. How can merchants and retailers take advantage of this trend? Local shopping enables merchants to declare product price and availability per local store. In this session, we will show you how to set up and manage local shopping accounts in the Google Merchant Center and how to use the Content API to upload local products and do live inventory updates.
The agenda for the session is as follows:
- Introduction to Local Shopping
- Account Configuration
- Local Product Uploads
- Products Dashboard and Local Data Quality
- Price-Inventory Updates
- Local Data Freshness