Google Product Search Gets Makeover

Chris CrumSearchNews

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Google has redesigned Product Search. There is a new look and feel to go along with some new features that have been integrated, courtesy of Google's acquisition of Boutiques.

The new home page is different, obviously (pictured above).

"By increasing the size of each image, simplifying much of the text around the images, and lightening the text color, we’ve emphasized the more visual aspects of apparel shopping," says Burak Gokturk of the Google Commerce team. "We’ve also integrated the most popular search refinements from Boutiques. Using the same innovative machine learning and computer vision technologies we developed for Boutiques, you can now browse dress collections that match the color, silhouette and genre you desire."

Google Product Search

"And because we think browsing and discovering new items is what makes shopping fun, we’ve added a feature to Product Search that makes it easy to do just that. Let’s say a particular dress catches your eye," adds Gokturk. "Now, you can explore similar styles and discover new designers by clicking on that dress and viewing dozens of visually similar ones. We think you’ll find this fun --and addictive!-- and we hope it brings that element of surprise and discovery we all love with brick-and-mortar shopping to the online shopping experience." and other sites will be transitioned into Google Product Search on October 14.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.