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Google Analytics Certification Program Launched
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Today Google announced a new online course that will help interested parties prepare to get a Google Analytics certification. It costs $50 to take the test to get certified, but to me the more interesting part is the course itself.

Don’t Overlook iPhone Analytics
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Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.

All you have to do to enable this segment is:

1. Click the drop down menu next to "Advanced Segments" at the top-right of any report

2. Select "Visits from iPhone"

3. Turn off "All Visits" when viewing your iPhone segement

Report: Yahoo Web Analytics Beats Google in Key Areas
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CMS Watch, which evaluates and reports on content-related technologies, has issued a report saying that Yahoo Web AnalyticsYahoo Web Analytics (formerly IndexTools) is better than Google Analytics in a number of key areas.

Keyword List Expansion Tips From Google
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Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don’t always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.

Using Advanced Segments in Google Analytics
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Feras AlhlouI had a chat with E-Nor President Feras Alhlou after reading a guest post of his on the Official Google Analytics Blog. He was asked by Google to make a post, as E-Nor is a Google Analytics Authorized Consultant and is very active on a number of Google Analytics (GA) support fronts.

Using the Data that Site Search Uncovers
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I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were:

1. Make your search box easy to find
2. Make sure search is always available
3. Customize the appearance of search to fit your site
4. Experiment
5. Be open to feedback
6. Learn what users are looking for

Google Sites, Analytics Get Cozy

Even though people can accomplish great things while working as a team, not being able to measure the results is something of a limiting factor.  To fix this problem with Google Sites, then, an integration with Google Analytics has been announced.

Google Language, Land Expansions Take Place
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It seems that a little recession isn’t going to halt everyone’s favorite search giant.  Google is continuing to branch out, with a recent growth spurt seeing it buy more land in Mountain View and make sure people who speak all sorts of languages can use its products.

Google Offers New Resource for Analytics Information
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Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site’s performance up to its potential.

A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:

Web Analytics: The Future, SEO, Tools, and Mistakes
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It’s no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites.

Web Analytics and SEO

Is Bounce Rate a Google Ranking Factor?
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Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

Google Launches Google Analytics Forums
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Google PagesAnyone whose used the Help Center over at Google knows that it leaves something to be desired in regards to Google Analytics, and other topics. Sure, you seem to always find something related, but not quite enough to help you out.

Google Analytics Gets A Handle On Flash
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Flash content has long posed a lot of problems for the search and webmaster communities.  Now Google – and more specifically, the newly introduced Google Analytics Tracking For Adobe Flash – intends to solve at least a few of them.

Tips for Using Google to Get Holiday Clicks & Conversions
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We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

Google Analytics Upgraded Left And Right
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Google seems to be embracing the Halloween spirit a little early this year.  Its announcement regarding two new Analytics features might be interpreted as a trick, for example, since they’re in private beta without a release date.  Then, for a treat, there’s not one but four new features that should arrive much sooner.

Dealing With Bounce Rates And Hippos
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Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.

Google Analytics Takes On TV Campaigns

At least a couple pieces of evidence and another few rumors have suggested that Google TV Ads is struggling.  Yet with the introduction of Analytics reports on the matter, it seems Google is willing to let people see for themselves.

Google Analytics Admits Errors, Data Loss
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Human nature being what it is, people often find a way to complain about excellent free products.  Yet following an admission that Google Analytics experienced errors for most of a week and permanently lost some data, users are taking the news rather well.

Google’s New Benchmarking Tool

Google Urchin Vs. Google Analytics

If you remember correctly, Google bought the Urchin Software Corporation in 2005, and reformed Urchin software to Google Analytics. The one major change in the software was that Google allowed Analytics to be free.

Google Announces Urchin Software Now Public
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Google has announced that the Urchin Software is now in public beta and can be downloaded at urchin.com.

Google says the software is similar to Google Analytics but you install and manage the software on your own servers. The company says the beta software "should only be used for evaluation purposes," and it is not recommended for production environment.