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All Posts Tagged Tag: ‘google analytics’

Google Analytics Finally Comes To Android

Google Analytics is finally available for Android phones via the new Google Analytics App. The app allows users to access the same accounts and profiles as they can from the desktop, with more mobile-optimized versions of reports. You can swipe through real-time, dashboard and automatic and customized alerts. “See the number of visitors you currently have and a list of …

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Google Analytics Just Became Relevant To Mobile App Developers

Google announced a new set of reports in Google Analytics called Mobile Apps Analytics to better help marketers and developers measure mobile apps. The reports include metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases. There is a set of acquisition and user analysis reports, a set of engagement reports, and a set of outcome/business impact …

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Google Blocks Cuba From Gaining Analytics Access

Google Analytics is one of the most popular web analytics packages around. The fact that the standard version of Google Analytics is free plays a big part in its adoption, but more than that, it’s a very robust platform that can provide a great deal of insight concerning your site’s performance. Furthermore, the fact that over 10 million sites have …

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Google Website Optimizer Problems Fixed

Some users of Google Website Optimizer have been experiencing some problems with the service. It appears Google has heard the complaints, and fixed the issues accordingly. In a post to Google’s Website Optimizer blog, Google Analytics Sr. Product Manager Enrique Muñoz Torres writes: We have gotten reports of spurious conversions appearing in Website Optimizer reports over the last few days. …

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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and they’re giving away two pairs of free passes to the Search Engine Strategies conference and a free iPad. If you …

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Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold”

Google announced the launch of the Browser Size analysis tool in Google Analytics, under the In-Page Analytics report. The tool shades the portions of a page that are “below the fold,” and shows you what percentage of users are seeing how much of the page. “What is actually ‘above the fold’ on a web page is a significant factor to …

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Content Experiments in Google Analytics Replace Google Website Optimizer

Google announced the launch of Content Experiments in Google Analytics, as a way for webmasters to test different versions of pages to see which ones convert the best. It is replacing Google Website Optimizer, as it carries out much of the same functionality. “Over the last 5 years, it’s been great to see how many marketers and publishers have improved …

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Google Analytics Switching Over To Core Reporting API Next Week

If you’re a user of Google Analytics, then no doubt you’re familiar with the Data Export API. You are also probably aware that Google replaced the Data Export API with the Core Reporting API in December of last year. Google gave developers six months to switch over to the new API and those six months are just about up. Google …

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Google Analytics Social Reports Move To Traffic Sources

Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general. Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience section, can now be found in the Social section under Traffic Sources. “Users now have access to both onsite behavior, …

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Google Analytics Gets A Google+ Page

Google announced that there is now a Google Analytics page on Google+ that users can follow for updates. I’m not sure what took them so long, but it’s here now. “We’ll be sharing the latest and greatest about Google Analytics and digital marketing overall to help you become a better practitioner and achieve more with your efforts,” says Adam Singer …

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Google Introduces Analytics Easy Dashboard Library

Google Analytics is a really useful tool, especially for site administrators. The only potential problem is that you might not know a lot about code to really take advantage of the Analytics API. To fix this, Google has joined forces with a team of University of California Irvine students to create a new Analytics tool that simplifies the process down …

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Google: How to Find Other Sites Linked to Yours?

If you’ve ever wondered how to track which pages are linked to your own, Google has been working on a solution for you. It comes in the form of some refinements to their tools for analytics. They put it like this: “Now you can see all the backlink URL’s, post titles, and more right within the new Social reports.” Here’s …

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