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Facebook Rolling Out Fixes To Page Insights Reporting Facebook Rolling Out Fixes To Page Insights Reporting

Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that …

With Facebook Graph Search Comes Graph Search Optimization With Facebook Graph Search Comes Graph Search Optimization

Facebook unveiled its much anticipated search product on Tuesday with Graph Search. This could mean big things for businesses who have pages on Facebook. In fact, Facebook has already gone out of its way to offer business owners some tips …

Will Brands Shift Focus Away From Facebook? Will Brands Shift Focus Away From Facebook?
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Facebook is a public company. Perhaps you’ve heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to customers and prospects for free, by way of Facebook Pages. There …

Facebook Launches Global Brand Pages Facebook Launches Global Brand Pages

Facebook announced the launch of Global Pages for bands. The company describes this as a new structure to provide the best, localized experiences for brands’ customers. The company has been testing the feature for months, but is now making it …

Klout Score Just Now Takes Into Account Facebook Pages Klout Score Just Now Takes Into Account Facebook Pages

Klout, the company that claims to help you “discover and be recognized for how you influence the world,” announced today that it is now including data from Facebook Pages in its scoring. I would have thought this would have been …

Look At All These Things Facebook Is Doing For Your Page Look At All These Things Facebook Is Doing For Your Page
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Now that Facebook is a public company, it’s more focused on businesses than ever before. Facebook has been a tremendous tool for businesses for years (some businesses more than others), but the company is doing more with Facebook ads and …

Facebook Pages Not Letting Businesses Post Links Facebook Pages Not Letting Businesses Post Links
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It seems to be a rough day in the social media world. A lot of Twitter users have been experiencing problems on and off, and some businesses with Facebook pages have been unable to post links throughout the day. We …

Facebook Page Insights Tool Gets Some Improvements Facebook Page Insights Tool Gets Some Improvements

Facebook is making changes to its Page Insights. “The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on …

Facebook Brand Timeline Deadline Approaches: Are You Being Rushed? Facebook Brand Timeline Deadline Approaches: Are You Being Rushed?
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Brands have had a month to prepare their Facebook Timelines, but on Friday, their Facebook Pages will be switched to the new Timeline format whether they like it or not. You will no longer have a choice, so I hope …

Facebook Offers: Facebook’s Advice For Successful Ones Facebook Offers: Facebook’s Advice For Successful Ones
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At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have …

Facebook Announces Page Insights Tool, New Metric & Ad Unit Facebook Announces Page Insights Tool, New Metric & Ad Unit

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …

New Facebook Tools to Help Your Page Grow New Facebook Tools to Help Your Page Grow
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If you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some …

Facebook Issues That Could Cause Problems For Your Business Facebook Issues That Could Cause Problems For Your Business
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While Facebook may provide a great way to interact with fans and market your business, it’s not all sunshine and roses. Several issues have been discussed recently that business should take very seriously. What is the biggest problem you see …

Small Business Facebook Pages Lacking Local Fans? Small Business Facebook Pages Lacking Local Fans?

A study from Roost finds that only 15% of fans on the average small business Facebook Page are actually local to the town where that business is located. If that’s accurate, that’s not great for brick and mortars. It does …

Top 50 Branded Facebook Fan Pages, July 2011 Top 50 Branded Facebook Fan Pages, July 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot …

Facebook Traffic Vs. Website Traffic Facebook Traffic Vs. Website Traffic
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It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook “Like” metric the new link.

Facebook Places and Check-In Deals Come to Pages Facebook Places and Check-In Deals Come to Pages
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Facebook is making changes that make it easier for businesses to manage their Facebook presence and get customers to engage. InsideFacebook reports that Facebook has confirmed with them that it has started bringing Facebook Places functionality (including Check-In Deals) to …

Facebook Pages Being Taken Down, Policy Comes Into Question Facebook Pages Being Taken Down, Policy Comes Into Question
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Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is “accused”. Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking …

EdgeRank and Facebook News Feed Optimization EdgeRank and Facebook News Feed Optimization
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There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients. …

Getting Creative With The New Facebook Page Image Ribbon
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Since last week’s sweeping changes to Facebook Pages people have been scrambling to unearth all the little tricks that the new format affords.

One of the bigger changes from a look a feel standpoint involves the placement of five recently updated images along the top of the Wall page. The images are now one of the most prominent features of the page and marketers are analyzing ways to take advantage of this new placement. (Personal profiles have had this look for a while now.)

 A couple factors come into play when considering a marketing use of this real estate.

A Closer Look at Facebook Pages Changes
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Maybe you remember a couple of months ago when Facebook accidentally rolled out some changes to fan pages, giving all of us a sneak peek of what was to come. Well, now those changes are actually here.