All Posts Tagged Tag: ‘Facebook’

Facebook Updates Conversion Lift Studies

Facebook announced some updates to its Conversion Lift measurement tool, which it first launched back in January. The tool is aimed at helping marketers better understand the “additional business” their Facebook ads drive. “As our business evolves and we continue offering a wide variety of ad types on Facebook, our measurement tools need to evolve too,” a spokesperson for Facebook …

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Facebook’s Apps Outrank Google’s In Most-Used Smartphone Apps List

Facebook’s Apps Outrank Google’s In Most-Used Smartphone Apps List

comScore released new data from its MobiLens and Mobile Metrix looking at U.S. smartphone trends in July. Apple ranked as the top manufacturer while Android led as the top platform. Here are the rankings for those categories: The app rankings are interesting because Facebook’s Messenger app has moved ahead of YouTube, putting the top two apps as Facebook-owned, ranking above …

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Facebook Tests Video Pop-Out Window On iOS

A couple months ago, we looked at a new video feature Facebook has been testing which lets users watch a video shared on the social network in a pop-out window while continuing to scroll through the News Feed. At the time, we only saw the feature in action on the desktop, but now, it looks like they’re testing it on …

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