All Posts Tagged Tag: ‘Facebook’

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Facebook Embraces Bing As App Links Partner

Facebook Embraces Bing As App Links Partner

Facebook announced App Links at its F8 conference last year. It’s an open protocol that enables developers to make deep app content linkable from other apps and services. One app can link to a piece of content from another app, and if the user has both apps installed on their device, that second app will open the content. App Links …

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Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook appears to be testing a new feature that shows users the day’s sports scores for teams they’re interested in. The feature is labeled “Today’s Games” and appears near the top of the page between the section that displays events you’ve been invited to and Trending. Here, it’s showing me the Cincinnati Reds score because I like the team on …

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Facebook Tinkers With Ad-Supported Videos  (With Revenue Share)

Facebook Tinkers With Ad-Supported Videos (With Revenue Share)

This week has seen two major pieces of news related to Facebook’s efforts to give YouTube a run for is money in video advertising. As previously reported, Facebook is giving advertisers an option to pay only when their ads are viewed for at least 10 seconds. On Wednesday, reports emerged that Facebook is running a new “suggested videos” test, which …

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Facebook Pages Are Seeing Increased Organic Reach

Facebook Pages Are Seeing Increased Organic Reach

I realize this isn’t the type of headline you’ve become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall considerably as competition for News Feed space has increased and Facebook itself has repeatedly adjusted its algorithm. How have your organic reach numbers been in the …

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Facebook’s Real Name Policy Keeps People Safe, Says Zuckerberg

Facebook’s Real Name Policy Keeps People Safe, Says Zuckerberg

Facebook, a longtime supporter of LGBT issues, has come under fire in recent months for a policy that, according to those in the transgender community, is incredibly harmful. Facebook requires its users to use their real names on the site. This “real name policy” has been controversial for many years, but an extra bright light has been blasted on it …

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Mark Zuckerberg on AI, Poking, and Whether or Not the Machines Win

Mark Zuckerberg on AI, Poking, and Whether or Not the Machines Win

Facebook CEO Mark Zuckerberg recently held another Q&A, in which he talked artificial intelligence, virtual reality, and the future of the company. He also had nice interchanges with Stephen Hawking and Arnold Schwarzenegger, and answered a question about Poking. Here are some of his most interesting responses. On the topic of Facebook’s “real name policy” and its effect on the …

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Facebook Has a New Logo

Facebook Has a New Logo

Facebook has a new logo. No, it’s not a dramatic change. Facebook isn’t going all Airbnb. The subtle shift involves a different “a” and thinner lettering. Facebook Product Designer Christophe Tauziet revealed the new logo on Twitter: Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK — Christophe Tauziet (@ChrisTauziet) June 30, 2015 Here’s the old one, for comparison: The new …

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Facebook: Messenger P2P Payments Now Available To Everyone In U.S.

Facebook: Messenger P2P Payments Now Available To Everyone In U.S.

Facebook announced in March that it would begin letting people send money to each other through Messenger. About a month ago, it launched the feature in New York City and surrounding metro areas as part of a slow roll out across the country. On Tuesday, the company revealed that it’s now available to everyone in the United States. Facebook’s David …

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Your Facebook Comments Plugin Is About To Get An Update

Your Facebook Comments Plugin Is About To Get An Update

Facebook is getting ready to thrust its new Comments plugin upon users who haven’t taken the initiative to update it themselves. The new plugin was unveiled at the company’s F8 developers conference earlier this year, and comes with some new bells and whistles. The most interesting part about the new version is that it syncs comments between content on your …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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Facebook Ads Manager App Finally Hits Android

Facebook Ads Manager App Finally Hits Android

File this one under “How was this not already a thing?” Facebook launched the Ads Manager app for iOS back in February. The app is now available to Android users. The app is available for download in the Googele Play Store despite not having been officially announced by the company. Ads Manager lets you manage and create ads from your …

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