Email Marketing Articles

IAB Releases New Guidelines for Email Monetization
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The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."

10 More Reasons Why Social Media Won’t Replace Email
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The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It’s free, easy to use, and you can communicate to the masses. But are they using email less?

Email Not Just Alive, But Use Increasing
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ExactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn’t quite work out that way in the firm’s experiment however.

Nielsen explains its methodology:

Email Marketing in a Mobile, Social Media World
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It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

More Marketers Focused On Digital Spending

More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.

Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.

Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.

Need More Examples of Twitter’s Usefulness to Business?
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A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.

Study Looks at Email Deliverability Issues
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eMarketer points to a recent study from return path, which shows that email marketers may be having more trouble getting their emails delivered than they realize. According to the firm, over 20% of mailings in the US and Canada are not reaching their intended inboxes.

We’re talking about permission-based email marketing here. Return Path says:

Twitter Most Linked to Social Site in Email Marketing
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According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.

Top 10 Subject Line Words That Get Opens
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Email list manager provider MailerMailer released its bi-annual Email Marketing Metrics Report (pdf) recently. The report revealed what the company claims to be the most popular words used in subject lines, with regards to attracting readers to open the message.

According to MailerMailer’s report, the top ten words are:

Email Marketing on the Rise
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New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.

Your Email List is One of Your Most Valuable Assets
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Email marketing is good for business growth – when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.

Integrating Social Media with Email Marketing

A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.

The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.

Many Email Marketers Not Tracking Campaigns

A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The research comes from a survey of over 500 email marketers with the intention of gaining insight into trends and use of analytics in email.

Drop in Email Marketing Performance Among British Retailers
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If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.

Social Networking Impacting Email Marketing
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The increasing popularity of social networking sites and other forms of communication, including text messaging and cell phone use, are beginning to impact the effectiveness of email marketing, according to a new report from JupiterResearch.

In the report, titled "The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools," researchers found emerging forms of communication are reducing the use of email.

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."

Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).

Habeas Gives Hand To German Email Marketers

Email reputation service provider Habeas has partnered with eco, the whitelist provider in Germany and the Association of the German Internet industry.Habeas Gives Hand To German Email Marketers

Habeas identifies and certifies email marketers who comply with a set of standards and a code of conduct relevant to the European market. This reduces the time Internet Service Providers (ISPs) spend determining if the sender should be included on a whitelist.

Most Email Marketers Offer Unsubscribe Option
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The majority of email marketers (96%) include an unsubscribe function in their emails in compliance with the CAN-SPAM Act, according to a report from email firm Lyris.

Email Marketing Industry Needs Standardization

More than 95 percent of email marketers measure their campaigns but many do use the results to support their budgeting goals, according to EmailStatCenter.com’s "State of Email Metrics," sponsored by Campaigner.

Email Effect Lessens

In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58. The U.S. Direct Marketing Association predicts email marketing return on investment (ROI) this year to be $48.56, the numbers show that marketers will spend about $500 million to achieve $23 billion in sales.