More than 95 percent of email marketers measure their campaigns but many do use the results to support their budgeting goals, according to EmailStatCenter.com’s "State of Email Metrics," sponsored by Campaigner.

In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58. The U.S. Direct Marketing Association predicts email marketing return on investment (ROI) this year to be $48.56, the numbers show that marketers will spend about $500 million to achieve $23 billion in sales.

AOL ranks the lowest for email deliverability for marketers and Google’s Gmail is the best for deliverability according to a survey from Dot Email.

The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.

Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop’s Landing Page Report."

Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici.

Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.

A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers.

Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

Creating Bulk Email List

After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages.

Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife’s suggestion that scrapbooking was emerging as a hot niche in the crafting industry.

Marketing by email has grown into a science! No longer can we just throw a hastily written email to our prospects and expect results.

Here are ten “new rules” that are shaping effective ezine content today.

For B2B marketers e-mail marketing is one of the most successful tools for generating great results at the quickest possible time.

Your opt-in or business list is the most valuable asset to your business. Your subscribers have made a positive decision to voluntarily subscribe to your free newsletter.

Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses.

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

Your e-mail inbox probably receives several of them each day. Some you open and read, while others are deleted, without a second thought.

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list.

The three most important elements to consider for increasing your open rates are the “From” name, Subject and time in which the email is sent.