Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers.
Etsy's Heather Burkm...
Google is reportedly adding a new "prominent" unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thurs...
Google is making waves with Gmail a lot these days for a variety of reasons, and this week, users are freaking out about something the company said in a court document regarding em...
Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, bann...
Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outsta...
Businesses have had the idea that "content is king" pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read....
For email marketers, it sometimes doesn't seem that it's getting any easier to get your message delivered to people in their inboxes. Major webmail offerings like Gmail will often...
Adestra put out an interesting report on what works in email subject lines and what doesn't. Character count, word count and the keywords themselves are all key ingredients, and th...
Email is thirty years old, and it's arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues...
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