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All Posts Tagged Tag: ‘Email Marketing’

Google Is Now Showing Gmail Users Email-Like Messages From Advertisers

Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still rolling out. If you use Gmail, and you don’t already have it, you will soon. If you’re not a fan …

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Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels

Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over the past four years, according to the firm. Do you have more success acquiring customers through email or through social …

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Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says the acquisition will further its CRM platform goals and help it create a “world-class” marketing platform across email, social, mobile …

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TripAdvisor Launches Review Express Email Marketing Tool

TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf. While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other third-party email marketing products. Customers won’t be getting surprise spam from TripAdvisor.com. They’ll be getting emails from hotels they’ve stayed …

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Is Email Your Business’ Answer To The Loss Of Google Reader?

Businesses have had the idea that “content is king” pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read. The other side of that coin, however, is that you have to be able to get that content in front of them, and there are certainly plenty of …

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Here’s What’s Working In Email Subject Lines

Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares variables across different types of emails. For the report (via MarketingCharts), the firm analyzed 1.159 billion emails sent within the last year. They looked at the length of …

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Email Is Still Huge, And That’s Where People Want To Be Marketed To

Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has. What has been more successful for you in your marketing efforts? Email or social media? Let us know in the comments. …

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Will Google Make Email Marketing Even Better For Conversions?

Google may have just made email marketing even more effective, and more important to your maketing strategy. Thanks to a new feature Google unveiled this week, email is now part of the search experience. What do you think of the new feature? Let us know in the comments. “Sometimes the best answer to your question isn’t available on the public …

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Mobile Emails are Becoming the New Standard

From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we know, Android devices are growing in popularity everyday. Return Path has come out with a new study that suggests that almost half of marketeers don’t …

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Hotmail Gets Deal Ads Instead Of Old School Display Ads

The deals services of today are essentially glorified email marketing. Groupon gets credit for turning the concept in to a huge mainstream trend, and deals are certainly accessible in other ways, but all in all, it’s still email marketing. As long as users are accessing their deals through email, it makes sense then that an email service provider, which already …

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AdWords Email Capturing Feature: Aweber On How It’s Working For Them

Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a great cross-platform strategy between email and search. Email marketing service provider Aweber, which boasts over 110,000 small businesses as clients, …

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