Email Marketing Articles

Study Looks at Email Deliverability Issues
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eMarketer points to a recent study from return path, which shows that email marketers may be having more trouble getting their emails delivered than they realize. According to the firm, over 20% of mailings in the US and Canada are not reaching their intended inboxes.

We’re talking about permission-based email marketing here. Return Path says:

Twitter Most Linked to Social Site in Email Marketing
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According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.

Top 10 Subject Line Words That Get Opens
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Email list manager provider MailerMailer released its bi-annual Email Marketing Metrics Report (pdf) recently. The report revealed what the company claims to be the most popular words used in subject lines, with regards to attracting readers to open the message.

According to MailerMailer’s report, the top ten words are:

Email Marketing on the Rise
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New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.

Your Email List is One of Your Most Valuable Assets
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Email marketing is good for business growth – when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.

Integrating Social Media with Email Marketing

A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.

The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.

Many Email Marketers Not Tracking Campaigns

A recent study from eROI shows that 18% of email marketers in the US are not tracking their campaigns. The research comes from a survey of over 500 email marketers with the intention of gaining insight into trends and use of analytics in email.

Drop in Email Marketing Performance Among British Retailers
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If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.

Social Networking Impacting Email Marketing
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The increasing popularity of social networking sites and other forms of communication, including text messaging and cell phone use, are beginning to impact the effectiveness of email marketing, according to a new report from JupiterResearch.

In the report, titled "The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools," researchers found emerging forms of communication are reducing the use of email.

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."

Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).

Habeas Gives Hand To German Email Marketers

Email reputation service provider Habeas has partnered with eco, the whitelist provider in Germany and the Association of the German Internet industry.Habeas Gives Hand To German Email Marketers

Habeas identifies and certifies email marketers who comply with a set of standards and a code of conduct relevant to the European market. This reduces the time Internet Service Providers (ISPs) spend determining if the sender should be included on a whitelist.

Most Email Marketers Offer Unsubscribe Option
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The majority of email marketers (96%) include an unsubscribe function in their emails in compliance with the CAN-SPAM Act, according to a report from email firm Lyris.

Email Marketing Industry Needs Standardization

More than 95 percent of email marketers measure their campaigns but many do use the results to support their budgeting goals, according to EmailStatCenter.com’s "State of Email Metrics," sponsored by Campaigner.

Email Effect Lessens

In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58. The U.S. Direct Marketing Association predicts email marketing return on investment (ROI) this year to be $48.56, the numbers show that marketers will spend about $500 million to achieve $23 billion in sales.

Email Marketers Struggle To Deliver

AOL ranks the lowest for email deliverability for marketers and Google’s Gmail is the best for deliverability according to a survey from Dot Email.

Email Marketing Council Merges With EEC

The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.

Email Marketing And Landing Pages
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Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop’s Landing Page Report."

Online Retailers And Segmented Email

Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici.

Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.

Email Marketing Remains Consistent

A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers.

Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.

Email Marketing: The Plan or the Trash Can

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

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