All Posts Tagged Tag: ‘Email Marketing’

Snail Mail Still Integral to Marketing Campaigns, Says USPS

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and not just to keep, but to utilize. “We’re seeing mail being used in some tremendous new ways—especially as part of …

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Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a recent email test Etsy ran. “Half of the buyers received an email with the same set of items, and the …

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Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails

Google is reportedly adding a new “prominent” unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thursday at a conference in San Francisco. According to a report from PCWorld, the link will appear at the top of the message next to the name and email address of the sender. …

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Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure for users aimed at protecting them from those who might try to use images to compromise security. When Google made …

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Do Users And Businesses Have Legitimate Gripes With Gmail?

Google is making waves with Gmail a lot these days for a variety of reasons, and this week, users are freaking out about something the company said in a court document regarding email privacy. Combine that with the new compose box that is getting people riled up, and the recently launched tabbed interface, and a lot of people are finding …

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Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility

As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who rely on email marketing are voicing their concerns, and going so far as to send their subscribers instructions to get …

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Gmail Users Who Were Already Engaging With Marketing Emails Are Doing So More With The New Tabbed Interface

Email intelligence firm Return Path has released a new report looking at the early effects Gmail’s new tabbed experience has had on marketers. The company finds that users who are “routinely engaged” with marketing email are reading a slightly higher percentage of their marketing email now – an increase of 2.11%. The study also finds that read rates have dropped …

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Is The New Gmail Better For Users Or Marketers?

Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just don’t really care. It helps that Google includes the option to make it look basically like it did before, but …

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Google Is Now Showing Gmail Users Email-Like Messages From Advertisers

Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still rolling out. If you use Gmail, and you don’t already have it, you will soon. If you’re not a fan …

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Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels

Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over the past four years, according to the firm. Do you have more success acquiring customers through email or through social …

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Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says the acquisition will further its CRM platform goals and help it create a “world-class” marketing platform across email, social, mobile …

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TripAdvisor Launches Review Express Email Marketing Tool

TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf. While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other third-party email marketing products. Customers won’t be getting surprise spam from TripAdvisor.com. They’ll be getting emails from hotels they’ve stayed …

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