Quantcast

Email Marketing Articles

Will Local B2B Be the Next Web Trend?
· 5

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Microsoft Makes Email Content Dynamic With Active Views in Hotmail
· 2

Microsoft has some interesting news out for Hotmail users. The company has partnered with some other companies to bring a new kind of email to the inbox – one that is as up to date as possible, and lets users interact with sites from within the email itself.

Survey: Email and Company Sites Providing Better ROI Than Social Channels
· 2

A survey conducted at ad:tech by EPiServer has found that 60% of respondents are getting the highest return on investment from email marketing and company websites and blogs when compared to mobile and social channels like Facebook, Twitter, YouTube, and LinkedIn. 

Wake Up Call to Email Marketers
· 2

Several months ago, Google launched Gmail Priority Inbox. It was very well received. "Gmail has always been pretty good at filtering junk mail into the ‘spam’ folder," explained Google software engineer Doug Aberdeen upon the product’s release. "But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important…" 

Marketing and Personal Implications of a Facebook Email Service
· 48

Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, look out Gmail. 

> Update: Read today’s article on the announcent of @facebook.com

Why Email Marketing Still Trumps Social
· 19

Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.

Email Still Beats Social Networks for E-Commerce
· 33

A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

More Consumers Using Facebook And Twitter For Brand Engagement
· 5

Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget.

Plenty of Reasons Email is as Relevant as Ever
· 14

Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).

More Email Marketers Using Video
· 6

Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new report from GetResponse.

Over 80 percent of respondents plan to use video emails in 2010 and over 90 percent of SMB marketers who use video emails report it delivers significant conversion rates.

Moving Forward With Email Marketing
· 7

As reliable and useful a marketing tool as email’s proven to be in the past, it’ll be better than ever in the future, according to one expert.  The Director of eMarketing Education at ExactTarget explained during a session at OMS how things are changing and how marketers can continue to use email to their advantage.

Nearly 20% Of Marketing Emails Fail To Arrive
· 6

Nearly twenty percent (19.9%) of commercial, permissioned emails never reached consumers inboxes in the United States and Canada in the second half of 2009, according to a new report from Return Path.

Email Marketing Budgets Set For Increase In 2010
· 6

Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.

In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that’s that their top goal in 2010.

Emails With Coupons Achieve Higher Open Rates
· 5

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services.

Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.

IAB Releases New Guidelines for Email Monetization
· 4

The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."

10 More Reasons Why Social Media Won’t Replace Email
· 6

The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It’s free, easy to use, and you can communicate to the masses. But are they using email less?

Email Not Just Alive, But Use Increasing
· 1

ExactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn’t quite work out that way in the firm’s experiment however.

Nielsen explains its methodology:

Email Marketing in a Mobile, Social Media World
· 7

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

More Marketers Focused On Digital Spending

More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.

Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.

Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.

Need More Examples of Twitter’s Usefulness to Business?
· 16

A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.