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GoDaddy Buys Email Marketing Firm Mad Mimi

GoDaddy Buys Email Marketing Firm Mad Mimi

By Chris Crum August 20, 2014

GoDaddy announced on Wednesday that it has acquired email marketing company Mad Mimi, whose offerings have been geared toward small businesses. GoDaddy’s efforts of late have also been focused specifically on small businesses, so boosting its email marketing efforts for …

Brand Says Things Are Great After Leaving Facebook Brand Says Things Are Great After Leaving Facebook

Eat24 made a lot of headlines after it publicly “broke up” with Facebook in late March. In response to Facebook’s move of taking away the organic reach of Page posts, forcing brands to pay for exposure, Eat24, which had 70,000 …

Report Finds Email Open Rates Up Year-Over-Year Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers …

Email Marketing Best Online Channel For ROI [Report] Email Marketing Best Online Channel For ROI [Report]

Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has increased by 28% in one year. 68% of companies rated …

Gmail Adds Visual View To Promotions Tab Gmail Adds Visual View To Promotions Tab

Google has introduced a new Gmail feature that lets users turn their “Promotions” tab into a more visual, almost Pinteresty shopping experience. This is one at least minor improvement to the current state of Gmail for email marketers. The introduction …

USPS: Snail Mail Integral to Marketing Campaigns USPS: Snail Mail Integral to Marketing Campaigns

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and …

Etsy Tries Out Custom Email Recommendations Etsy Tries Out Custom Email Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a …

Gmail Adds Unsub Link To Top Of Marketing Emails Gmail Adds Unsub Link To Top Of Marketing Emails

Google is reportedly adding a new “prominent” unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thursday at a conference in San Francisco. According to a report from PCWorld, …

Gmail Change Means More Accurate Open Rates Gmail Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …

Do People Have Legitimate Gripes With Gmail? Do People Have Legitimate Gripes With Gmail?
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Google is making waves with Gmail a lot these days for a variety of reasons, and this week, users are freaking out about something the company said in a court document regarding email privacy. Combine that with the new compose …

Businesses Fear Losing Gmail Users' Eyeballs Businesses Fear Losing Gmail Users' Eyeballs
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As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who …

Report Looks At User Behavior With New Gmail Tabs Report Looks At User Behavior With New Gmail Tabs
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Email intelligence firm Return Path has released a new report looking at the early effects Gmail’s new tabbed experience has had on marketers. The company finds that users who are “routinely engaged” with marketing email are reading a slightly higher …

Is The New Gmail Better For Users Or Marketers? Is The New Gmail Better For Users Or Marketers?
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Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just …

Google Sends Emails From Advertisers To Gmail Users Google Sends Emails From Advertisers To Gmail Users
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Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still …

Customer Acquisition Via Email Is Skyrocketing Customer Acquisition Via Email Is Skyrocketing
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Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over …

Salesforce To Buy ExactTarget For $2.5 Billion Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says …

TripAdvisor Launches Review Express TripAdvisor Launches Review Express
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TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf. While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other …