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All Posts Tagged Tag: ‘Email Marketing’

Study Finds People Are ‘Practically Addicted’ To Email

Study Finds People Are ‘Practically Addicted’ To Email

When it comes to email, people just can’t seem to get enough. That’s the main takeaway form a new study conducted by Adobe. Sure, the conventional wisdom might be that people are sick of getting so much email, but the reality paints a different picture. People are checking their email constantly. Adobe surveyed over 400 white collar workers in the …

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New Study Looks At Email Open Rate Factors

New Study Looks At Email Open Rate Factors

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to the firm, segmented, personalized subscriber lists see higher open rate success and mobile devices now make up over half of all opens. The study pulls data from over 100 billion emails sent from …

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Well, Here’s Some Good News For Email Marketers

Well, Here’s Some Good News For Email Marketers

Consumers are opening and engaging with emails more than they ever have before, a new study from Yesmail finds. Have you seen your open rates and email engagement increase in recent months? Let us know in the comments. A spokesperson for Yesmail tells WebProNews the study has “debunked the idea that email marketing is a dying tactic,” adding that the …

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Important Email Marketing Findings To Consider Ahead of the Holidays

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches. To you intend to make email a substantial part of your holiday marketing mix? Let us know in the comments. …

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Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response, but not necessarily to users’ primary accounts. The study makes use of data from over 600,000 users over the course …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

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5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

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