Tag: Email Marketing

What to Look for in an Email Marketing Platform
As businesses in the digital age continuously look for new ways to connect with their audience, email marketing continues to be an important piece of the p...
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Revealing Insights from the 2024 Email Marketing Benchmarks Report
In an era where inboxes are as crowded as city sidewalks, the science behind getting your emails noticed has never been more critical. The 2024 Email Mark...
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Unlock a 24.8% Meeting Booking Rate: The Cold Email Strategy That Works
Sales professionals constantly face the challenge of making cold emails resonate with prospects who receive hundreds of pitches. W...
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Marketers Brace for 2024 Email Marketing Evolution
Email is still the king of outreach in 2024. For a while, in the mid-2010s, there were talks about emails being overshadowed by IM software, but while ther...
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The Future of AI in Email Marketing
In the ever-evolving realm of digital marketing, email campaigns remain a cornerstone for businesses seeking to connect with their audience. However, a video by Salesforce advises...
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Creating Email Subject Lines That Get Results
Firstly, let's address a common misconception: the idea that there's a magic formula or set of trigger words that will guarantee success. The truth is, subject lines are more nuanc...
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of...
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7 Email Marketing Tips to Improve Your Campaigns
Over 90% of businesses say email marketing is critical to their...
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How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be m...
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How to Develop and Deliver Effective Emails
With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer...
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Tips For Optimizing Your Email Marketing Strategies
Only 2.62% of recipients click links for "more information" in marketing emails; however, we will send a collective of 361 billion emails per day by 2024....
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, V...
Read More
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
Read More
Best Email Marketing Services for Businesses in 2022
Email marketing is still alive and remains one of the top most effective customer engagement tools for businesses – if you do it right, of course. Email ma...
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