WebProNews

Emails With Coupons Achieve Higher Open Rates

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services. Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.

IAB Releases New Guidelines for Email Monetization

The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."

10 More Reasons Why Social Media Won't Replace Email

The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It's free, easy to use, and you can communicate to the masses. But are they using email less?

Email Not Just Alive, But Use Increasing

ExactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn't quite work out that way in the firm's experiment however. Nielsen explains its methodology:

Email Marketing in a Mobile, Social Media World

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

More Marketers Focused On Digital Spending

More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications. Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease. Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.

Need More Examples of Twitter's Usefulness to Business?

A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.

Study Looks at Email Deliverability Issues

eMarketer points to a recent study from return path, which shows that email marketers may be having more trouble getting their emails delivered than they realize. According to the firm, over 20% of mailings in the US and Canada are not reaching their intended inboxes. We're talking about permission-based email marketing here. Return Path says:

Twitter Most Linked to Social Site in Email Marketing

According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.