WebProNews

Social Networking Impacting Email Marketing

The increasing popularity of social networking sites and other forms of communication, including text messaging and cell phone use, are beginning to impact the effectiveness of email marketing, according to a new report from JupiterResearch.In the report, titled "The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools," researchers found emerging forms of communication are reducing the use of email.

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).

Habeas Gives Hand To German Email Marketers

Email reputation service provider Habeas has partnered with eco, the whitelist provider in Germany and the Association of the German Internet industry.Habeas identifies and certifies email marketers who comply with a set of standards and a code of conduct relevant to the European market. This reduces the time Internet Service Providers (ISPs) spend determining if the sender should be included on a whitelist.

Most Email Marketers Offer Unsubscribe Option

The majority of email marketers (96%) include an unsubscribe function in their emails in compliance with the CAN-SPAM Act, according to a report from email firm Lyris.

Email Marketing Industry Needs Standardization

More than 95 percent of email marketers measure their campaigns but many do use the results to support their budgeting goals, according to EmailStatCenter.com's "State of Email Metrics," sponsored by Campaigner.

Email Effect Lessens

In 2005, email marketing returned $57.25 for every dollar spent. Last year it fell to $51.58. The U.S. Direct Marketing Association predicts email marketing return on investment (ROI) this year to be $48.56, the numbers show that marketers will spend about $500 million to achieve $23 billion in sales.

Email Marketers Struggle To Deliver

AOL ranks the lowest for email deliverability for marketers and Google's Gmail is the best for deliverability according to a survey from Dot Email.

Email Marketing Council Merges With EEC

The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.

Email Marketing And Landing Pages

Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop's Landing Page Report."

Online Retailers And Segmented Email

Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici. Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.