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Over Half Of Emails Opened On Mobile Or Tablets

Over Half Of Emails Opened On Mobile Or Tablets

By Chris Crum 13 hours ago

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look …

Email Subject Lines: Tips From The Pros Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. …

What Not To Do In Mobile Email Marketing What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

GoDaddy Buys Email Marketing Firm Mad Mimi GoDaddy Buys Email Marketing Firm Mad Mimi

GoDaddy announced on Wednesday that it has acquired email marketing company Mad Mimi, whose offerings have been geared toward small businesses. GoDaddy’s efforts of late have also been focused specifically on small businesses, so boosting its email marketing efforts for …

Google Announces Unsubscribe Feature In Gmail Google Announces Unsubscribe Feature In Gmail

Earlier this year, we learned that Google was adding an unsubscribe link to the top of marketing emails. Eventually, many of us started seeing the feature in action. In fact, I’ve been seeing it for so long now, I forgot …

Infographic Dives Into How People Use Email Infographic Dives Into How People Use Email

My.com recently put out this infographic as an “open letter to email,” which provides a plethora of interesting stats about how and when people use email. Marketers, take note. “In addition to getting feedback from myMail customers, we are always …

Here's A Guide To Email Blacklists Here's A Guide To Email Blacklists

A recent report from Epsilon found that email open rates in the fourth quarter of 2013 were up year-over-year. In order to get opens though, you have to reach people in the first pace. That means avoiding blacklists. Return Path …

Infographic Looks At Email List Hygiene Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed …

Brand Says Things Are Great After Leaving Facebook Brand Says Things Are Great After Leaving Facebook

Eat24 made a lot of headlines after it publicly “broke up” with Facebook in late March. In response to Facebook’s move of taking away the organic reach of Page posts, forcing brands to pay for exposure, Eat24, which had 70,000 …

Report Finds Email Open Rates Up Year-Over-Year Report Finds Email Open Rates Up Year-Over-Year

Epsilon recently released its Q4 2013 North America Email Trends and Benchmarks report. It found an increase in email open rates compared to Q4 2012. They were consistent from quarter to quarter. It also found that 62% of new subscribers …

Email Marketing Best Online Channel For ROI [Report] Email Marketing Best Online Channel For ROI [Report]

Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has increased by 28% in one year. 68% of companies rated …

Gmail Adds Visual View To Promotions Tab Gmail Adds Visual View To Promotions Tab

Google has introduced a new Gmail feature that lets users turn their “Promotions” tab into a more visual, almost Pinteresty shopping experience. This is one at least minor improvement to the current state of Gmail for email marketers. The introduction …

USPS: Snail Mail Integral to Marketing Campaigns USPS: Snail Mail Integral to Marketing Campaigns

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and …

Etsy Tries Out Custom Email Recommendations Etsy Tries Out Custom Email Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a …

Gmail Adds Unsub Link To Top Of Marketing Emails Gmail Adds Unsub Link To Top Of Marketing Emails

Google is reportedly adding a new “prominent” unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thursday at a conference in San Francisco. According to a report from PCWorld, …

Gmail Change Means More Accurate Open Rates Gmail Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …