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E-commerce Articles

Speed: Recommended for Content, Conversions and Holiday Traffic
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It’s become clear that site speed and performance have become increasingly important on the web, particularly with Google. The company has made a plethora of announcements over the past year or two directly related to making the web faster in general. Most recently, for example, Google announced mod_pagespeed, a tool for webmasters to use to automatically optimize their sties. "It’s like Page Speed, but makes the changes automatically," Google told WebProNews.

There’s More to Social Media For Small Businesses than ROI
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Tips For Increasing the Chances of Customers Buying From You Online
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In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

Oracle Acquiring E-Commerce Company ATG for $1 Billion

Oracle announced today that it’s buying e-commerce software company Art Technology Group (ATG) for about $1 billion. 

BigDeal: Scam or Great Money-Saver?
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With the holidays coming up, people are going to be looking for discounts, and they’re going to be doing so online. One site, which many are likely to come across is BigDeal.com. This is an online auction site, which the company describes as "social gaming meets e-commerce" or "Zynga meets eBay". It’s claimed about 40,000 customers since launching in November of last year, and its traffic is growing steadily. 

15 Reasons Google TV Will Make a Huge Impact on the Web
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Connected TV isn’t a new concept anymore, but it’s about to get way more interesting, courtesy of Google TV. WebProNews was there for the unveiling of the product at Google I/O back in May, and having seen it in person, I can tell you it’s pretty cool. 

eBay Teams Up with Groupon on eBay Bucks
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eBay announced that it is working with Groupon to offer eBay Bucks members another way to earn bucks. Members of the eBay Bucks program can sign into their eBay account, access a Groupon offer from an eBay site page, and complete a transaction. 

Members of the rewards program will earn 5% in eBay Bucks for Groupon deals that they purchase by clicking on the ad in their My eBay Bucks accounts and transactions on the Groupon site. In order for eBay to track and issue Bucks, users must click to the Groupon site. 

“Facebook vs. Google” May Extend Well Beyond Social
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The Facebook/Google competition is getting more and more interesting. Last week, we talked about Google’s social plans and what "Google Me" will actually be. Basically, what it comes down to is that it  will not be a new social network, but rather a "social layer" added to existing Google products. 

eBay Talks Policy Changes That Will Affect Buyers and Sellers
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eBay has announced some updates to its Feedback, Seller Standards and Buyer Protection systems. The company says they’re designed to ensure  your seller performance ratings are a "true reflection" of the service provided.

Bonanzle Buys 1000 Markets, Becomes Bonanza
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E-Commerce site Bonanzle, which is often touted as an alternative to eBay, has acquired artisan merchandise site 1000 Markets, and changed its name to Bonanza. The combined company, which will take aim at sites like Etsy, is located at Bonanza.com, with a new design. 

Google: Consumers Rely on Search Engines Over Social for Product Searches
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Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).  

Amazon Acquires Amie Street Music Startup

Amazon has acquired music startup Amie Street, which the company actually helped fund. Unfortunately for Amie Street users, the service will be shut down.

Amie Street has an interesting business model, which lets musicians upload music, which starts out free to users. The more downloads the songs get, the more the price goes up (up to a $1). Interesting as it may be, it apparently didn’t work. 

Microsoft Co-Founder Sues Google, AOL, eBay, Facebook, Netflix, Yahoo, Apple, Etc.
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Microsoft co-founder Paul Allen has a company called Interval Licensing, and it is suing the following  eleven companies: AOL, Apple, eBay, Facebook, Google, Netflix, Office Depot, OfficeMax, Staples, Yahoo, and YouTube.

The claim, filed in the U.S. District Court of the Western District of Washington, alleges that these companies have infringed upon patents held by Interval. The patents in question include:

Yahoo Lets Store Owners Offer Customer Registration
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Yahoo announced that it has released the first phase of Customer Registration for Yahoo stores. This introduces registration, sign-in, and account features for store owners to offer their customers. This way, customers can register their info for quicker checkout experiences in the future.

Customer Registration uses OpenID, which should make things even smoother for customers. They won’t have to remember new log-in info, and can simply sign in with a Yahoo, Google, or AOL account.

Google Reportedly Acquiring Like.com

Google is reportedly acquiring Like.com for over $100 million. According to Michael Arrington, the companies are in the final stages of the deal, based on word from "multiple sources".

At first glance, Like.com looks like your ordinary, run of the mill e-commerce site, but the technology behind it has apparently caught Google’s eye.

Why Amazon, Google and Facebook Will Drive More Online Sales for Businesses
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A couple weeks ago, Amazon launched a new feature that lets users tap into their Facebook network. Users can find recommendations from friends, see upcoming birthdays and their friends’ wishlists, find gift ideas based on Facebook profiles or get purchase ideas from profiles based on friends with similar interests. This has the potential to be very powerful, and might in fact be indicative of how social media will drive e-commerce going forward. 

eBay Launches “Bucks” Rewards Program in the U.S.
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eBay has launched a rewards program called eBay Bucks, which is free and open to all U.S. eBay users. Consumers can get 2% back on most items purchased through eBay’s Marketplace with PayPal.

The program was previously available in beta, but now it’s widely available. Users will get reward certificates at the beginning of each calendar quarter for the amount of eBay Bucks accumulated in the previous quarter. You have 30 days to spend the eBay bucks. They will be automatically applied to purchases upon checkout.

Visa Launches New Comparison Shopping Tool Called RightCliq
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Visa has released a new online shopping tool called Rightcliq which lets users bookmark products on shopping sites, add notes, and add them to a "wishspace". The company touts it as a tool that improves the way you browse and compare products.

Google Launches New Product Search Ad Format with Product Extensions
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Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.

Apple Packs New Version of Safari with Extensions
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Apple released the latest version of its Safari web browser today, version 5.0.1. The release comes with Safari Extensions and the Safari Extensions Gallery.

While extensions became available in Safari 5 lat month for developers, the gallery makes them available to users. A few organizations that have already created extensions for the browser include: Amazon, Bing, Major League Baseball, the New York Times, and Twitter.

Amazon Launches Potentially Powerful Facebook Integration

Amazon has launched a new feature in beta, which lets you tap into your Facebook network. The feature says it lets you, "Connect to Facebook to get Amazon recommendations for you and discover your friends’ Favorites and Likes".