Bing has redesigned Bing Shopping, putting articles and categories next to top searches, popular products, and brands. The idea is that people will be able to research products more easily before purchasing.

There are shopping articles that provide information about trends, that will be added week-to-week, according to Bing.

They’ve also made changes to the results pages. “Now when you search for a product, you will see larger images at the top of the screen,” explains Bing Shopping Sr Program Manager Larry Colagiovanni. “The refinements on the left hand side of the page also received improvements. Now you can insert your own price match in the left rail. If you’re looking for inspiration, we also display similar searches that others are doing.”

“So you can quickly find out information about a product, we have added the ability to hover over an item to see more about it, including average reviews and its top attributes,” he adds. “While you are shopping, we made it easy to add a product to your shopping list. You can share your shopping list on Facebook to get feedback from your friends or compare with other products on your ‘wish’ list.”

In addition, users can view the merchants that sell any given product, along with specs and product reviews, with an added “filmstrip” with the original results, for easier comparison.

Bing has been growing in search market share every month since its launch, according to Director Stefan Weitz. Microsoft released its quarterly earnings today, and they’re pretty good. Here’s the part of the announcement relevant to Bing:

Online Services Division revenue grew 14% year-over-year primarily driven by increases in search revenue. Bing’s US search share increased to 13.9% this quarter.

Google, on the other hand, fell short of expectations with their Q1 earnings report a couple weeks ago.

What do you think of the redesign to Bing Shopping?