WebProNews

Google Gets a New Real-Time Infrastructure for Display Ads

Google just announced that it is acquiring Teracent, a provider of "intelligent dynamic display advertising." The company considers itself a pioneer in dynamic ad serving and optimization solutions. Google appears to agree.

Does Size Matter in Display Advertising?

Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads. "In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

Google Launches New Display Ad Measurement Tool

Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It's called Campaign Insights. Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign.

Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads. "Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

Cable Companies Take Advertisers' Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners. NCC is jointly owned by three of the largest cable companies - Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

Google Launches New Templates for Display Ads

Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Search Ads Convert Better with Display

eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search. CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.

AT&T Enters the Yahoo Ad-Selling Business

Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer. "Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.

Yahoo Talks Details of New Display Ads

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews. Chris Crum: Are there templates that support video and rich media?

Yahoo Goes the Display Ad Route

Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.