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Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

By Chris Crum March 26, 2014

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top …

Facebook And Yahoo Tops In Display Advertising

Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago.

Facebook Top Display Ad Publisher In The UK
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The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from comScore.

UK Internet users received more than 221 billion display ads during the third quarter, marking a 34 percent increase compared to a year ago.

Online Advertising Sets a New Record
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In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

Google Outlines Display Ad Strategies

Google has an interesting post up today on its official blog, outlining its efforts in growing display advertising. Within this outline are five what Google calls "key principles guiding our future product innovations in this area."

In short, these principles are: making life more efficient, total revenue management, more insight and control, betting on openness, everything is going to be "display".

Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

Omnicom Makes Big Commitment To Google Display Ads

Google’s display ad business is about to explode (in a positive way), according to a new report.  Omnicom Media Group has supposedly committed to spending hundreds of millions of dollars on Google’s display ads over just the next couple of years.

Microsites Drive Brand Engagement, Purchase Intent
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Microsites are commonly used by brands in online marketing. Dynamic Logic, a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved.

2010: The Year of the Display Ad for Google?
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This could be the year of the display ad. That’s not to say that display ads aren’t prevalent every year, but Google has only been involved with that for a little while, and if analysts’ projections are accurate, this will be the year that Google’s display ad business tops $1 billion in sales.

Google Gets a New Real-Time Infrastructure for Display Ads

Google just announced that it is acquiring Teracent, a provider of "intelligent dynamic display advertising." The company considers itself a pioneer in dynamic ad serving and optimization solutions. Google appears to agree.

Does Size Matter in Display Advertising?
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Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.

"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

Google Launches New Display Ad Measurement Tool

Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It’s called Campaign Insights.

Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign.

Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads.

"Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

Cable Companies Take Advertisers’ Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners.

NCC is jointly owned by three of the largest cable companies – Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

Google Launches New Templates for Display Ads
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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Search Ads Convert Better with Display

eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.

CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.

AT&T Enters the Yahoo Ad-Selling Business
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Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.

"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.