WebProNews

Google Launches Climate Change Platform With Denmark

Google has announced it has partnered with the Danish government to launch an online platform focused on climate change. The move comes ahead of the UN Climate Change Conference 2009 (COP15) in December hosted by the Danish government. The goal of the platform is to increase global engagement in climate change. Users will be able to upload videos to YouTube's "Raise your voice" COP15 channel sharing their thoughts and opinions on climate change.

Online Ads To Surpass TV Ads In Sweden

The world's largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe.A new forecast from WPP's GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year.Internet ad spending in the UK and Denmark are also expected to equal or surpass TV ad spending this year. If Internet spending in the UK grows at the projected 30.8% this year and TV stays steady at 1.0%, that puts them at $6.7 billion and $7 billion respectively.