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Data Articles

Click Fraud Unbeatable Without Advertiser Data
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Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company’s click fraud study in an exclusive chat with WebProNews.

Attention and User Acceptance Data
There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.

Rumor: Google to Buy FeedBurner?

It’s Friday, which must mean it’s time to crank up the rumor mill to “11″ and get speculative. :-)

Google Privacy Concerns
On Friday I mentioned that privacy advocates are becoming even more concerned with how much information Google knows and will know about us. Two recent events are causing the uproar. First is Google’s proposed acquisition of DoubleClick, which would come with a large amounts of user data the ad company has collected over the years. Second is the slightly more recent expansion of search history to web history within Google’s personalized search. Both will give Google more information about our surfing and searching habits than any company has ever had.

Why Most Web2.0 Companies Fail
If you improve the value of another service based largely on their infrastructure or data, it usually doesn’t take much for them to roll your offering into their well known brand, and kill your market position.

Alexaholic was praised by Alexa for being innovative, right up until they sued when the creator failed to sell them the domain name. It took a year for Alexa to clone Alexaholic.

Google Plus DoubleClick: Truthiness and Trustiness

The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?

Should Social Networks Sell Users Data?
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Selling the data of social network users could be one way for sites to increase revenue according to a new report from In-Stat.

"Each social networking site collects a plethora of personal and demographic data on each member," said Jill Meyers of In-Stat "and while selling these data to target marketing groups may be unappealing to site members, it may be the best route to profitability for site operators."

Google Earth Adds Hiking Trails, GPS Data
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The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster.  Never fear – Google and Trimble will get you home.  Thanks to a new GPS content layer, they’ll also get you “a wide variety of multimedia data on fitness and outdoor adventures, including routes, points of interest, pictures, video and audio.”

Using Google AdWords & AdSense Distribution Data
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.

Here are tips Google offers on how to use this data:

ISPs Still Ducking Clickstream Questions

The issue of data privacy has long been one of intense debate and speculation across the blogosphere. Reports have surfaced here and there of ISPs selling clickstream data to third party advertisers for mere cents per user. As journalists continue seeking answers, the ISPs are remaining conspicuously tight-lipped about their data practices.

Scaling a Tag Cloud

Like many of you I’m using tag clouds (or related navigation concepts) on a couple of sites, like CoverBrowser.com.

Sometimes I run into the problem of scaling the cloud, when the page is about to get too large and complicated to serve as an overview.

Global Link Authority & Subscription Data
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.

Yahoo, Google Ace Reliability Test

How the mighty have fallen – for a combined total of 2 hours and 52 minutes.  That interval is the amount of “downtime” experienced so far this year by the top three search engines, but it’s nothing to be ashamed of, considering we’re over 2,000 hours into 2007.

Operational BI – An Oxymoron?

Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It’s a nice article and they make some good points about the characteristics of the kinds of systems they discuss:

AOL’s Advertising.com to Handle YouTube Rival Ads

We have some news and then a big ‘ole mess to bring to your attention.

First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.

Service Modeling Language Submitted to W3C

Service Modeling Language has been submitted to the W3C.

Clicky vs Performancing Metrics vs MyBlogLog

Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep’s Clothing", I decided to sign up directly with Clicky. I also removed any Performancing affiliate links from the article.

Microsoft Lobbying For Data Privacy Laws

A growing concern of today’s average citizen is the security of their data. With so many consumers making purchases online, as well as search engines looking to become more personalized by tracking a user’s web history and search trends, ensuring user privacy and protection is becoming increasingly important to a fast growing segment of the population.

More Link Data From Google Webmaster Tools

Have you been using the link data Google now provides through Webmaster Tools? Do you wish Google provided even more information? I know I do. Well Google hasn’t made any changes to the tool, but thanks to Joost de Valk you can now pull a little more data from all those links Google is reporting.

Census Data in Google Earth

A student at Stanford has come up with a  cool app for Google Earth called gCensus. 

Currently, only the US Census 2000′s Summary File 1 (displaying population characteristics such as race and age) is available for mapping but there’s no doubt the developer and others will mashup more Census data in the near future. 

Bid Management Tool Leaks Adwords Data

Ulco from Netters.nl has written a post on bid management tool from Search Works leaks Adwords data

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