DART

DoubleClick Hopes New Ad Platform Is DoubleQuick

By Jason Lee Miller - Wed, 07/16/2008 - 10:19am.

Google and subsidiary DoubleClick believe the ad-buying process is too complicated and slow. As such, DoubleClick announced this morning a new electronic proposal exchange platform for its publisher and agency customers.

News Tags: Advertising, Google, DoubleClick, CRM, DART

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