If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.
Is Twitter a significant traffic source for your site? Comment here.
As you've more than likely heard by now, News Corp. CEO Rupert Murdoch in an interview last week talked about the possibility of blocking search engines from indexing News Corp. publications' content. While this may or may not actually happen, it is one of the latest (and biggest) examples of a publisher taking the position of search engines hurting them rather than helping them.
As you may know, the SMX Advanced event in Seattle took place recently, and interestingly enough, two of the hottest topics frequently discussed were not Google-related (not that Google was discussed frequently too). Odd for a search marketing event isn't it?
Mike McDonald of WebProNews discussed these hot topics - Bing and Twitter search with one of the biggest names in the industry - Danny Sullivan.
Last night Hulu ran the live telethon style infomercial for Bing called the "Bingathon".
So how did it perform?
Well, it appears nothing "official" has been released yet. So let's see what some Twitter users (a co-host, industry professionals and everyday users) are saying about the Bingathon.
PageRank sculpting is a pretty advanced SEO tactic, and it has been widely used by SEO pros since Google’s Matt Cutts described its use on YouTube, giving the strategy the official green light. At SMX Advanced in Seattle, the same harbinger of Google insider information offered a stunning revelation: Google changed the way it handled link structures intended for sculpting.
At the All Things Digital Conference, otherwise known as D7, Twitter Co-founders Evan Williams and Biz Stone talked about possibilities for making money in the future, but once again, did not want to give too many details away.
Williams said the company is working on a form for people to fill out to give them money, so evidently something is in motion. TheStreet.com reports:
I’ve been trying to coin phrases since I started this gig in 2005—fraugs (fraud blogs), googlings (Google nuts), spitter (Twitter spammer) etc.—and not a one has stuck except “hamsterbating,” which I didn’t actually create but was credited for in an online dictionary.
WebProNews recently interviewed Search Guru Danny Sullivan and discussed several things including the newspaper industry and how it views Google as a threat. Do you think Google is the problem? Share your thoughts here.
Now that Google is putting Google Profiles in search results, you might want to consider getting verified. You have to go through a process to do this however.
"Should you get a verified name? Right now, it doesn’t influence whether your profile will rank better in profile results," says Danny Sullivan at Search Engine Land. "But if you’re trying to convince people to trust that the page is really controlled by you, it probably makes sense."
Has Google's model of spidering and indexing web pages in an ordered list become obsolete? Is the old static model of search about to be replaced? Does a real-time online conversation (a la Twitter) make for a more relevant and compelling search experience? These are the questions that I recently posed to a group of search and Internet experts. To say that these guys know their stuff would be a complete understatement. It's more like these are the professionals that have defined the modern science of search and search marketing. You'll see what I mean when you read the quotes below.
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