Salesforce announced today that its CRM mobile application has been updated to take advantage of the new iPhone 3.0 OS software. The 3.0 OS  update became available today (and has sparked quite a bit of conversation).

Salesforce.com, the maker of business software has introduced a free mobile offering of its customer relationship management (CRM) services.

Mobile Lite will offers existing Salesforce customers access to its CRM service via a number of smartphones.

Mobile Lite is available on Apple’s iPhone, Research in Motion’s Blackberry smartphones and Windows Mobile devices.

"We want even more customers to experience the success possible with mobile access to our cloud," said Marc Benioff, chairman and CEO, Salesforce.com.

Salesforce.com has added Twitter support to its Service Cloud offering, which was released earlier in the year. Salesforce breaks down what companies can expect to get out of the service:

As mentioned previously, Google is spending a lot of time "in the clouds" so to sepak. They’ve been emphasizing cloud computing a lot lately, even going so far as to make a 99.9% guarantee with regarding to up-time for Google Apps.

Google and subsidiary DoubleClick believe the ad-buying process is too complicated and slow. As such, DoubleClick announced this morning a new electronic proposal exchange platform for its publisher and agency customers.

I recently spotted a blog post by Adam Senour over at Walk My Path. The post outlines why Gene Marks is right on certain comments from the blog post. I must say I didn’t think I would find someone defending Gene marks comments like Adam has.

OK folks I can’t take mainstream media much longer. They are so out of touch with what is really happening online it is simply ridiculous. Take the latest offering from Gene Marks at MSNBC:

Citigroup and Salesforce.com are both big companies, and a new deal between them isn’t insignificant, either – Citigroup chose Salesforce to provide software to 30,000 financial advisors.