Coca-Cola has launched a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the oldest and largest marine conservation organization in the U.S.

When I saw this ‘announcement’ I really wanted to check into what was going on because it involved a brand I have been a lifelong fanatic of (Coca Cola) and one that I have recently started to really enjoy, Posterous.

Coca-Cola has launched a social media campaign that will send three bloggers to more than 200 countries over the period of a year.

The campaign called "Expedition 206" is part of the beverage makers Open Happiness marketing effort launched at the beginning of the year.

Coca-Cola has selected nine finalists and is allowing fans to make the final decision by voting for their favorite candidates on the Expedition 206 website through November 6. Fans can vote once each day during the three-week voting period.

Things just keep looking worse for Facebook’s Beacon: Coca-Cola and other advertisers are opting out of the program; there may be legal troubles ahead; and some investigative security work shows that Beacon sends information about user activity even when logged out of Facebook.

It’s somewhat surprising that this is Coca Cola’s first number one spot on Harris’s "Best Brands" poll, considering the amount of money the company spends on branding and the subsequent associations branding has built in the consumer mind.

The Coca-Cola Company is using a blog as a communication channel through which the 55,000 employees of the global company can provide their views on Coca-Cola’s vision, mission and values.