At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites.

SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City.  Enjoy our coverage this week.

Everything can come together in Yellow Pages listings – these are what get some people to make purchases.  So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.

Most folks know that they can find whatever they want on the Web.  Nonetheless, people still hop in the car when it’s time to actually buy stuff.  This can be a good thing, though, if you learn to take advantage of it.

Keynote speaker Seth Godin dispensed marketing wisdom for his morning audience, and cited fourteen trends to watch as search marketers work the Internet.

There is money being left on the table by online retailers, as many have not made the most out of their search engine optimization opportunities.

Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query.

This week WebProNews is at SES Chicago covering the conference. Stay here for all your SES coverage.

In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of SEO people, because I’m a marketing guy."

He said the content you provide should be:
1. Entertaining
2. Relevant
3. Timely
4. Exclusive

Brrr!  I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground.  For a little African lizard like me used to blazing heat it’s way too cold.  I bought myself some thermal underwear and pulled out my down parka and off I go.

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch.

I’ll have to say, there are a few gems in this one, so read on: