UPDATE: A video has surface on Youtube of someone attempting to eat the Windows 7 Whopper... watch at your own risk.
In these uncertain economic times, advertisers need to make their ads count if they don't want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle. Caring and Sharing
Now here's an interesting approach to social media marketing. Burger King has a new campaign going, which requires interested consumers to install a Facebook App, and then to delete ten of their friends in exchange for a voucher for a free Whopper sandwich.
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.