All Posts Tagged Tag: ‘behavioral ads’

Behavioral Ads are Bad According to Consumers [Infographic]

Consider the following question: If a search engine collects information about your searches and then uses it to rank your future search results that’s, a). Good, or B). Bad? Next consider this question: If a search engine keeps track of your searches and uses that information to personalize your future search results, that’s, a). OK, or b). Not Ok? These …

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FTC Counsels Self-Regulation For Behavioral Ads

The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.

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