All Posts Tagged Tag: ‘APIs’

Google Analytics Gets Content Experiments API

Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed bandit approach, you can maximize results by efficiently determining which assets on your site perform best to offer an improved …

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Here’s Everything You Need To Know About Google Play Game Services

During today’s Google I/O keynote, the company announced Google Play game services – a series of APIs that help developers add more features and value to their Android and iOS games. Much like Apple’s Game Center or Xbox Live, Google Play game services adds a number of features to Android or iOS games that users expect, and developers have been …

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Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google …

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Want To Build Something For Google Glass? This Video Is A Good Place To Start

Google held a developer talk about Google Glass at SXSW last month. Developer advocate Timothy Jordan spoke to developers about the Google Mirror API, which is what they’ll use to build services for Glass. He also gave a demo, and talked about guidelines and examples of new experiences that they’ve been building. “Glass is a very ‘right now’ device,” he …

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Adobe, HootSuite Talk About New Twitter Marketing Integrations

As previously reported, Twitter has officially launched its Ads API. Initial partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Adobe shared some early results, as its Media Optimizer tool (which manages over $2 billion in annual ad spend) utilizes the API. The company worked with a few of its customers, including Levi Strauss and Threadless as well as its …

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Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have come to Twitter to reach new audiences and engage with more than 200 million active Twitter users on the web, …

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Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. The former will be the default, allowing for up to 10,000 operations per day. The latter will be available to …

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Facebook Blocks Yandex’s New Wonder App (And Twitter’s Vine) From Data

On Thursday, Russian search company Yandex launched a new social search app for the iPhone, called Wonder. The app relied on Facebook, Twitter, Instagram, Foursquare, iTunes and Last.fm data. Unfortunately for Yandex, Facebook pulled access to its data, which was kind of a key feature. In fact, Facebook has been putting the kibosh on a number of apps it sees …

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Google Adds Review Info To Places API

Google announced the addition of Place Summaries to its Google Places API. This means developers will be able to use review information in their apps. “For example, car manufacturers can use the API to provide drivers with detailed reviews of local establishments directly in their in-car system,” explains Google Places API product manager Justin Chu. “Place Summaries are curated expert …

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Google Launches Chrome 25 Beta With Speech Recognition

Google released Chrome 25 in beta today, and this version of the browser is noteworthy because it supports voice commands via the Web Speech API. Developers will be able to tap into this to integrate speech recognition into their web apps. Google speech specialist and software engineer Glen Shires pretty well sums up what this means when he says, “Using …

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Using The Google Wallet APIs? Here’s Google’s Recent Office Hours Hangout

Earlier this year, Google launched some new Google Wallet APIs. Since then, the company has been trying to educate developers on how to best take advantage of them. That continues with this recent Office Hours hangout Google uploaded to its Developers YouTube channel: Google CEO Larry Page recently talked a bit about Wallet (among many other things) in an interview …

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Google Launches Update For Google Maps Android API

Google announced that it is launching an update to the Google Maps Android API to include some highly requested features. For one, there are “more dynamic and flexible” user interface designs for large Android devices, using Android Fragments, and adding more Google Maps layers. Also, developers can add more layers in their apps, including satellite, hybrid, terrain, traffic and indoor …

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