Google has launched a new Reseller API for IT service providers and channel tools developers who want to scale their businesses. It enables these businesses to integrate and automate components of the Google APps reseller tools into their own customer and sales systems.

The API supports Google Apps for Business, Google Drive Storage and Google Apps Vault, allowing resellers to add new customer accounts, transfer customers and view customer subscription info.

“For example, Megazone, a Korean-based domain and hosting provider, implemented the Reseller API as part of their existing domain name purchase process to make it easier for their web-based customers to sign up for Google Apps,” explains Google Enterprise product manager Jaideep Mirchandani. “If a customer opts-in for a Google Apps trial, they’re automatically set up in Megazone’s reseller console with a trial subscription. The customer can then sign in and start using Google Apps right away. This is a more scalable and easier way for customers to sign up for Google Apps through Megazone.”

Google has made a developer’s guide for the API available in the Google APIs Console. This includes how-to guides, API reference and client libraries.