Google announced the beta launch of a new Links API for the Google Affiliate Network today.

“Since we launched our first set of API’s, we’ve consistently heard from publishers that they want an automated, flexible way to access and serve affiliate ads to scale their marketing efforts, create more unique advertising experiences, and better monetize their websites,” Google said on the Affiliate Network blog. “Today, we’ve launched a beta of the new Links API, enabling publishers to query for links, banners, and even create publisher-specific links in real time.”

“If you’re using our existing API’s or are looking for more advanced ways to distribute affiliate links, try our Links API to programmatically access and show ads from Google Affiliate Network advertisers in new and creative ways,” Google said.

You can find the documentation here.

Google first launched the Affiliate Network API in December, allowing publishers and advertisers to automate various tasks related to the network. Publishers, for example, can use it to look up advertiser data or their own info. Advertisers can use it to look at publisher data or their own info. Developers can integrate data from events that occur in the network into their own sites and applications.

Google gave a presentation at Google I/O earlier this Summer about the APIs, which Google referenced again in today’s announcement. You can watch that below: