In a recent report, Hitwise said that the length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10% from January '08 to January '09 they noted.
Ask has an interesting blog post up interpreting this data, and the gist of it is summed up with this paragraph from it:
A new way of searching is on the way, and will come under the label Wolfram Alpha. This is a "knowledge engine" built by Stephen Wolfram, which allows users to ask questions and receive a single definitive answer rather than a page of results pointing to pages that may or may not have the answers they are looking for.
This isn't nearly as serious as having a car's wheels fall off while a prospective buyer takes a test drive. Still, even as Microsoft tries to push Yahoo into a sale, links within questions and responses on Yahoo Answers have ceased working.
Stanford University researchers analyzed 10 months worth of content from Yahoo's popular Answers service to learn about the people using it and where it might go in the future.
Yahoo services Answers and Music joined social networking site Bebo to tap its popularity with users in the United Kingdom.
Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.
Spam Wikipedia, and you will end up in one of the most dreaded places in the World Wide Web. Imagine a place where your site appears in the 'Spammer Blacklist' and Yahoo! And Google give you the cold shoulder.
So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you're credibility will be shot-and your brand damaged. You'll come away from this session knowing how these influential sites work and how to participate constructively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Yahoo oneSearch has gotten a whole lot smarter - the mobile service is integrating content from both Yahoo Answers and Wikipedia. Frequent travelers will be happy to hear that airline information is getting added, as well.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
