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AdWords Articles

AdWords, Deadly Reviews, Office Pet Peeves & Divorce AdWords, Deadly Reviews, Office Pet Peeves & Divorce
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Today’s infographic roundup looks at pet peeves around the office (are you annoying the hell out of your co-workers?), the impact of local reviews on businesses, how people interact with AdWords, how confident CEOs are, social media’s impact on loyalty, …

Google Makes Mobile Site Optimization an Ad Quality Factor Google Makes Mobile Site Optimization an Ad Quality Factor
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Google announced that it is making mobile site optimization a new factor of ad quality for AdWords campaigns that are driving mobile search traffic. Google began limiting ad serving on high-end mobile devices when landing pages contained Flash-heavy content last …

Google Reviews Paused Ads Google Reviews Paused Ads
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Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …

+1 Button on AdWords: Paying for What You Could Get for Free? +1 Button on AdWords: Paying for What You Could Get for Free?
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Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Google’s AdWords ads. Now that the button appears in the Google+ stream as …

AdWords Express (Formerly Boost) Launched for U.S. Businesses AdWords Express (Formerly Boost) Launched for U.S. Businesses

Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers …

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks? Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
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In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 …

Google Extends Ad Targeting Based on Browsing History. Good or Bad? Google Extends Ad Targeting Based on Browsing History. Good or Bad?
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Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can …

Should Google Display Click Counts on Ads? Should Google Display Click Counts on Ads?
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Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It’s unclear how widespread the testing is, and whether or not Google will actually turn this into an available feature on …

Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords
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Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen …

Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs) Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs)

As one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a post on Google’s InsideAdwords blog, Nathania Lozada writes, “In the …

Is Search Advertising the Worst Form of Advertising? Is Search Advertising the Worst Form of Advertising?
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What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what …

Google AdWords Instant Previews Could Save You Some Money Google AdWords Instant Previews Could Save You Some Money

Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like …

Google Announces Free Phone Support For AdWords Customers Google Announces Free Phone Support For AdWords Customers
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Today, a major change to the way Google deals with advertisers’ questions and problems is taking place.  AdWords users will no longer be limited to receiving support via email and various online resources; now they can call a toll-free number …

Google Media Ads Launched for AdWords Google Media Ads Launched for AdWords
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Google announced the launch of a new ad format for AdWords today – the Media Ad format. These ads allow advertisers to place emphasis on video from the search results page. The new format works a little differently than the …

AdWords Location Targeting Gets Improvements
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Google has launched some better location-targeting controls for AdWords advertisers. Now, you can target or exclude specific physical user locations. “By physical location, we mean the place where the user is actually located, such as ‘New York City,’ instead of …

Spaces Between Keywords In AdWords Display URLs
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Seeing some strange Adwords tests this morning, with spaces between words in Adwords display urls when they contain a keyword in (or matched) to the query. Screenshot below for ‘theatre breaks’ as an example. Notice the spaces in the display …

Google Toughens Stance On Counterfeit Goods
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Counterfeit goods tend not to make anyone happy in the long run.  Buyers are frustrated when logos rub off and products fall apart.  Manufacturers don’t like the cheap competition.  And organizations that help connect the two come under fire from …

Google Gives Small Businesses A Bunch of Free Resources, $100K in Ad Spend
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This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from different areas and given them $100,000 in AdWords spend for the year, along with free consultations with AdWords reps, and free wireless service for the year.

But that’s not all. They gave the businesses brand new laptops and smartphones,  free "green" environmental consulting, a year of free accounting and financial services, and a free webmaster.

Google Updates Ad Preview Tool
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AdWords advertisers who prefer not to go with the "guess and check" method when trying to attract customers are in luck.  This afternoon, Google announced some improvements to its Ad Preview Tool, allowing users to get a good idea of how their ads will appear without wasting any time or money.

Irrelevant Keywords Can Be Costly
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Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable.