All Posts Tagged Tag: ‘AdWords’

Now Google Ad Extensions Will Have A Direct Impact On Rank

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why …

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Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google,” says Google VP of Product Management …

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Google Changes Location Targeting For International Search

Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location they’re searching from as well as the location they’re searching for. Location targeting already works like this within countries, but …

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Google Adds Review Extensions To AdWords

Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review extensions, which allow advertisers to include said testimonials right in their ads. After testing with select partners, Google is now …

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Here’s What AdWords Is Apparently About To Look Like

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted out what it looks like: Just got some new branding on the Adwords interface.. looks good! #ppcchat pic.twitter.com/FR6ymajRBF — Rick …

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Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason

It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or not they’re signed in. Have you noticed an increase in the amount of keywords that are labeled as not provided? …

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The Google ‘Not Provided’ Problem Isn’t Getting Any Better

About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users visited. As a webmaster, you would see that you were getting this traffic from Google, but the keywords would be …

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Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize for the customer’s entire journey from online leads to offline sales. “In AdWords, you’ve been able to see which keywords …

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AdWords Keyword Tool Is No More, Enter Keyword Planner

Google’s AdWords Keyword Tool is officially dead. It now redirects to a support page explaining that, “Keyword Planner has replaced Keyword Tool.” Was Google replacing the Keyword Tool a good move?

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Google Launches Cross-Account Conversion Tracking & Search Funnels For AdWords

Google announced on Monday that it is launching cross-account conversion tracking and search funnels for AdWords, as the first in a series of new features it will be rolling out over the course of the coming months. If you have multiple AdWords accounts, you’ll be able to measure conversions across all accounts with one tag, and use cross-account search funnels …

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Are You Getting More Out Of Paid Search Than From SEO?

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. is this the case for your business or do you get more out of organic SEO? Let us know in …

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