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AdWords Articles

Google Wants You To Use Sitelinks With Your AdWords Ads Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can …

Learn With Google Webinar Series Launched Learn With Google Webinar Series Launched
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Google announced the launch of a new webinar program for businesses called “Learn with Google”. It’s basically just a general series covering best practices for various Google products. You can bookmark this landing page and find them all there, including …

Google Enhanced Ad Sitelinks Launched For AdWords Google Enhanced Ad Sitelinks Launched For AdWords
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Google announced the launch of enhanced ad sitelinks, which the company calls its “strongest performing experiments.” Google says that on average, clickthrough rates are 30% higher for ads with sitelinks, compared to ads without. On the Inside AdWords blog, Google …

Google Search Funnels Interface Redesigned Google Search Funnels Interface Redesigned

Back in 2010, Google launched Search Funnels, an AdWords tool, which helps advertisers make decisions based on search impressions and clicks so they can try to improve their conversion rates. The tool has received a refresh. The previous version will …

Google Rolls Out AdWords Impression Share Updates Google Rolls Out AdWords Impression Share Updates

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …

AdWords Email Capturing Feature: Aweber On How It’s Working For Them AdWords Email Capturing Feature: Aweber On How It’s Working For Them
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Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a …

Google Rep Gets Mouthy Google Rep Gets Mouthy
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Anybody who works in customer service will tell you that it can be a thankless job. Not to say that all days are bad but it can definitely be tiring. I noticed a post on Search Engine Roundtable about an …

Google AdWords Gets A Handful of Updates Google AdWords Gets A Handful of Updates
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Google made a couple AdWords-related announcements advertisers will want to take note of. For one, they will soon offer ad group level impression share metrics for the search and display networks. Advertisers will be able to use this data to …

AdWords Mobile Advertisers Get WiFi, OS Version Targeting AdWords Mobile Advertisers Get WiFi, OS Version Targeting

Google announced a couple of new targeting options for mobile advertisers today: WiFi targeting, and targeting by mobile operating system version. “To reach users when you know they’ll have a high speed connection, you’ll now be able to target your …

Get Email Subscribers From Google Search Results Get Email Subscribers From Google Search Results
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Email marketers might be very happy to know that Google is testing an AdWords format that will allow Google searchers to subscribe to their emails directly from search results pages. Would you take advantage of this ad style from Google? …

Google AdWords Help Center Gets Makeover Google AdWords Help Center Gets Makeover
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Google has launched a new version of its AdWords Help Center, based on feedback from users. Presumably that means you. Changes include: simpler navigation (a new menu at the top of each page), visible contact options (“contact us” button at …

Mortgage Scammers From Google Ads Get Shut Down Mortgage Scammers From Google Ads Get Shut Down
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The Office of the Inspector General for the Troubled Asset Relief Program (SIGTARP) has shut down 85 online mortgage modification scams, and says it is cooperating with an ongoing criminal investigation regarding Google suspending ad relationships with 500 advertisers. “The …

AdWords, Privacy & Airlines on Twitter AdWords, Privacy & Airlines on Twitter
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Today’s infographic round-up explores how Google AdWords work, the differences and similarities between Google and Facebook when it comes to security and privacy, and how different airlines use Twitter. View more daily infographic round-ups here. How Google AdWords work: © …

How To Connect Your Google+ Page To Your AdWords Campaigns How To Connect Your Google+ Page To Your AdWords Campaigns
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As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your …

Google Makes Some Changes To AdWords Location Targeting Google Makes Some Changes To AdWords Location Targeting
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Google announced that it has connected location targeting in AdWords to Google Maps to provide more info about locations, make relevant location suggestions and improve accuracy in targeting. Along with this, they’ve refreshed the location targeting interface in AdWords. “Let’s …

AdWords Advertisers Get Bid-Per-Call AdWords Advertisers Get Bid-Per-Call
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Google is rolling out bid-per-call in AdWords to US and UK advertisers over the next few weeks. This means advertisers have the ability to bid for phone calls, as well as for clicks, when they run search ads on computers …

Google Taps Your Site Content To Generate Ads Google Taps Your Site Content To Generate Ads
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Google announced the launch of Dynamic Search Ads, which let advertisers target relevant searches with dynamic ads generated directly from their site. It’s in limited beta for now. “For many online businesses, each day you might have hundreds of new …

New AdWords Conversion Metric for Phone Calls New AdWords Conversion Metric for Phone Calls
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Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this should be an increasingly important metric to track for many businesses. “Mobile advertising …

AdWords, Deadly Reviews, Office Pet Peeves & Divorce AdWords, Deadly Reviews, Office Pet Peeves & Divorce
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Today’s infographic roundup looks at pet peeves around the office (are you annoying the hell out of your co-workers?), the impact of local reviews on businesses, how people interact with AdWords, how confident CEOs are, social media’s impact on loyalty, …

Google Makes Mobile Site Optimization an Ad Quality Factor Google Makes Mobile Site Optimization an Ad Quality Factor
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Google announced that it is making mobile site optimization a new factor of ad quality for AdWords campaigns that are driving mobile search traffic. Google began limiting ad serving on high-end mobile devices when landing pages contained Flash-heavy content last …

Google Reviews Paused Ads Google Reviews Paused Ads
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Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage …