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All Posts Tagged Tag: ‘AdWords’

Google’s ‘Proof’ That Search Ads Boost Offline Sales

Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and Director, Retail Management Institute at Santa Clara University. Kalyanam looked at research from Applied Predictive Technologies from between 2008 and …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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Google Answers User Questions About Remarketing Lists For Search Ads

We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject. In this one, a product specialist takes on a number of questions as businesses …

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Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to the Google Display Network (GDN),” explains product manager Ahmad Anvari in a blog post. “The GDN reaches 90% of the …

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Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads

Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with great ROI,” says Google. “With RLSA, you can modify bids, ads, and keywords for past site visitors. …

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Is This A Promise Google Should Be Breaking?

Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search experience? Let us know what you think in the comments. Synrgy shares what it looks like in a tweet: Google …

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Now Google Ad Extensions Will Have A Direct Impact On Rank

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why …

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Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google,” says Google VP of Product Management …

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Google Changes Location Targeting For International Search

Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location they’re searching from as well as the location they’re searching for. Location targeting already works like this within countries, but …

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Google Adds Review Extensions To AdWords

Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review extensions, which allow advertisers to include said testimonials right in their ads. After testing with select partners, Google is now …

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Here’s What AdWords Is Apparently About To Look Like

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted out what it looks like: Just got some new branding on the Adwords interface.. looks good! #ppcchat pic.twitter.com/FR6ymajRBF — Rick …

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Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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