Quantcast

All Posts Tagged Tag: ‘AdWords’

Here’s How To Add Google’s Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look at how to quickly and easily add Google’s AdWords remarketing tag to your site, so Google will show people who …

Read More

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report (via Search Engine Land) is based on data from advertisers who invest over $6 billion per year in ad spend …

Read More

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. According to a new report from eMarketer, global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and …

Read More

AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments

Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feeds, using Keyword Insertion, and Mobile Bid Adjustments. This is part of Google’s “Ask AdWords” series. Advertisers with other questions can get their questions answered in future videos if they …

Read More

Here’s A Quick Tip About Google’s Remarketing Ads

Google just posted this “AdWords Quick Tip” about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more chances to have your ads shown to your target audience.

Read More

Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared on certain branded search results, such as this page for Southwest Airlines: Google testing sponsored cover photos in SERPs cc: …

Read More

Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView in-display. The existing in-search and in-display will be combined into the in-display format. According to Google, one of the benefits …

Read More

Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more strongly rated aspects of your business as part of the ad. Here’s what they look like: The data comes from …

Read More

Google Redesigns AdWords Express Dashboard

Google has redesigned the dashboard in AdWords Express making it easier to find info you’re probably looking for. Here’s a look: “It’s easy to manage your advertising, even when you’re away from the office,” says product manager Francisco Uribe. “For example, to check how many customers have seen your ad from their tablet (while using your own phone) just look …

Read More

Google Busts Myths About Display Campaign Optimizer

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product. If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look: “In addition to fully automating your targeting and bidding, it uses a …

Read More

Google Talks Real Time Bidding With Audience Targeting

Google has made a recent webinar on real time bidding with audience targeting available for everyone. Google says in the description, “In this Learn with Google Hangout On Air we’ll explain a new bid strategy, Target ROAS. By walking through how to setup conversion values in conversion tracking and an actual bid strategy in AdWords, we’ll demonstrate how to best …

Read More

Google Analytics Gets New AdWords Reports For Download Campaigns

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword positions. The reports cover display and search campaigns. You can find them under the Acquisition menu for Google Analytics App …

Read More

Page 7 of 19« First...«56789»10...Last »