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SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets] SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding …

Google Trusted Stores Program Should Get Boost From KikScore Acquisition Google Trusted Stores Program Should Get Boost From KikScore Acquisition

Google debuted Trusted Stores last fall, and now the company has acquired the assets and patents of Kikscore to make the program better. Kikscore offers its own online trust score system, which is about to be discontinued, in favor of …

Google Offers An Opt-Out Of Its New Ad Rotation Changes Google Offers An Opt-Out Of Its New Ad Rotation Changes
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We reported last month that Google was making some changes to ad rotation in AdWords. The change essentially made it so that ads wouldn’t rotate indefinitely, but that it would pick out the best performing ads after a 30 day …

Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window
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In May, Google made some changes to how ad rotation works in AdWords, changing it to a 30-day period, at which point AdWords would optimize to show higher performing creatives. After some users expressed concerns, Google announced today that it …

Google AdWords Launches Tools for Smarter Marketing Google AdWords Launches Tools for Smarter Marketing

Once again Google is adding some features to their AdWords site to help users get more milage from their campaigns. This time they’re offering an Auction insights report that will allow you to compare what others are doing and extract …

Google Ads API Getting Java Client Library Rewrite Google Ads API Getting Java Client Library Rewrite

Java is really popular or so says Google. The Java Client library for Ads API is still used by a lot of developers despite the fact that it’s really old. Google tried to fix what was already there, but old …

Google AdWords, AdSense Ads Get Some Changes Google AdWords, AdSense Ads Get Some Changes
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Google is now showing text that says “Ads related to” (and then whatever the search query was) when it displays AdWords ads at the top of search results pages. For example, here, you see “Ads related to shoes”: This was …

AdWords Campaign Bid Simulator Launched AdWords Campaign Bid Simulator Launched
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Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with …

Google AdWords Investigated in India Google AdWords Investigated in India

Google, along with Facebook, has for a while now been set to stand trial in New Delhi over failing to censor objectionable religious material from their social networking sites – only to find that justice in India moves very slowly. …

Google AdWords and the Advertising Display Network Google AdWords and the Advertising Display Network

Last week Google hosted a Hangout where they answered user’s questions about how to use their Display Network and what qualifies to be on it. During the Hangout Top Contributors from the AdWords community, and several of Google’s staff shared …

Google AdWords Now Available on Your Mobile Google AdWords Now Available on Your Mobile

Great news if you’re a fan of AdWords. Google is now giving you full access to the AdWords community right through your mobile device. That’s right, it’s optimized for mobile now. So if you have any spur of the moment …

Google Paid Inclusion Results: Sponsored, But Not Ads? Google Paid Inclusion Results: Sponsored, But Not Ads?
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It would appear that some companies get the privilege of paying to be featured in Google search results that most others don’t. Obviously anyone can pay for AdWords ads, but Google reportedly has a new presentation for a certain kind …

Google Launches A Bunch Of Mobile Ad Improvements Google Launches A Bunch Of Mobile Ad Improvements

Google announced some new mobile search ad improvements today. These include: app promotion with a new Mobile App extension, richer info about mobile apps in ad units, the ability to track Android app downloads through AdWords and the addition of …

Google Changes Ad Rotation In AdWords Google Changes Ad Rotation In AdWords

If you are a user of Google’s AdWords service, then you are probably familiar with the Ad Rotation feature. The Ad Rotation feature currently offers three settings – “optimize for clicks,” “optimize for conversion,” and “rotate evenly.” Google figures that …

Google AdWords Updates Keyword Tool and Traffic Estimator Google AdWords Updates Keyword Tool and Traffic Estimator

In order to help users build better, more focused advertising campaigns, Google AdWords has updated its Keyword Tool and Traffic Estimator capacities. Both functionalities assist users in gauging how certain keywords or ad groups might perform, to more effectively put …

AdWords Quality Score Explained with Latest Update AdWords Quality Score Explained with Latest Update

In addition to Google offering account labels for keywords in AdWords, it’s also now offering a new tool that details the Quality Score of a keyword so marketers can optimize an ad’s performance. When looking at your AdWords account, hover …

Google Trying ‘Trusted Stores’ Badge on Search Ads Google Trying ‘Trusted Stores’ Badge on Search Ads
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Google has been conducting a trial run to gauge the results of tying its ‘Trusted Stores’ badge to the search ads of certain merchants and qualified advertisers. Google launched Trusted Stores last year, as a way for assist customers in …

Google AdWords For Video: Will This Help Those CPC Numbers? Google AdWords For Video: Will This Help Those CPC Numbers?

Video advertising just got a lot better for small business with Google’s launch of AdWords for Video, which adds YouTube advertising to the AdWords dashboard, enabling businesses to manage search, display and video campaigns from one place. With local being …

AdWords for Video Makes YouTube Even Better AdWords for Video Makes YouTube Even Better

Google wants to help you grow your business with AdWords for Video. They want you to have all the tools you need in one place to mange your video advertising efforts. With the new tools you’ll be able to see …

AdWords For Video Lets Small Businesses Target YouTube Users AdWords For Video Lets Small Businesses Target YouTube Users
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Google has launched AdWords for Video, which will make advertising on YouTube a lot easier for any business. It’s integrated right into AdWords itself, so video campaigns can be managed right along with search and display. Frankly, the concept seems …

Facebook Ads Reportedly Destroying Google Ads In CPCs Facebook Ads Reportedly Destroying Google Ads In CPCs
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Facebook and Google are competitors. Make no mistake. It’s easy to view one as a social network and one as a search engine, but it is much, much more complicated than that. Both companies make money from advertising, and that …