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All Posts Tagged Tag: ‘AdWords’

AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting a specific location, update multiple campaigns with a new targeted location, and adjust other settings like language, campaign end dates, …

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Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up flow to promote them. These ads will only be shown to people who don’t already have the app. Google is …

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AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply be the default for exact and phrase match. The example Google gives is that a searcher might search for “kid …

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Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that …

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Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the links Google chooses to show is based on the user’s recent search activities, which the company says can help potential …

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Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: Google also announced the addition of a new Explore feature to the Google Maps Android and iOS apps. The functionality …

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Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product …

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Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will make it easier for consumers to actually find info about your business. “Consumers increasingly look online for information such as …

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AdWords Editor 10.5 Now Available

Google announced the availability of AdWords Editor version 10.5, which lets you download product groups, upload and check changes, make bulk edits, and perform various tasks on Shopping campaigns. You do still have to create your Shopping campaigns and product groups in the AdWords interface. Google says in a Google+ post: This version of AdWords Editor also supports features that …

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Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about to be in violation an email that said: Beginning in the coming weeks, we’ll no longer accept ads that promote …

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Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video content, which will be better for users. Here’s what they look like expanded and collapsed: Google is making the change …

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