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Google Adds New Measurement Features To AdWords For Video Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Google Makes AdWords API Usage Free Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. …

Old AdWords Impression Share Columns Almost Officially Gone Old AdWords Impression Share Columns Almost Officially Gone
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Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The …

Google Talks Ad Rank In This Google+ Hangout Google Talks Ad Rank In This Google+ Hangout
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Google has posted a recent Google+ Hangout to its Business YouTube channel, where a few members from the AdWords team talk about how ad positioning is determined, and how advertisers can optimize their bids and quality scores. It goes into …

AdWords Now Lets You Convert Flash Ads To HTML5 AdWords Now Lets You Convert Flash Ads To HTML5

Google recently launched a new feature in AdWords that lets advertisers convert Flash ads to HTML5, potentially saving time and money. “In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices,” …

Google Expands Its Click-To-Call Ad Feature Google Expands Its Click-To-Call Ad Feature

Google has been working on expanding its click-to-call ad feature in a few different ways. Today in a blog post, Google provided an update about what it’s been doing. The company recently introduced a click-to-call button for ads using Call …

Google Expands AdWords Business Credit Again Google Expands AdWords Business Credit Again

Last month, Google announced the expansion of AdWords Business Credit, a credit card for AdWords. Today, the company announced that it is making it available to more businesses in the U.S. “While a variety of different businesses benefited from the …

AdWords Gets Airport Targeting, Updates To Location Extensions AdWords Gets Airport Targeting, Updates To Location Extensions

Google announced some improvements to location targeting and location extensions in AdWords. For location targeting, advertisers can now target specific airports – over 350 of them. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your …

Google Changes AdWords Impression Share Reporting Google Changes AdWords Impression Share Reporting
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Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court

Google and Rosetta Stone have been battling in court for several years. Both companies have had favorable rulings at one time or another. Rosetta Stone claimed that Google infringed upon its trademarks, but on Wednesday announced a settlement. Rosetta Stone …

Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC] Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]

According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search …

Googler Offers Search Marketing Tips for Small, Local Businesses Googler Offers Search Marketing Tips for Small, Local Businesses
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When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can …

AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November
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Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …

Google Adds iOS App Download Tracking To AdWords Google Adds iOS App Download Tracking To AdWords

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

The Google AdWords Credit Card Expands The Google AdWords Credit Card Expands
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Last year, Google launched a pilot for AdWords Business Credit in the United States, giving small businesses an AdWords branded credit card. Now, Google is expanding the pilot into the UK, and says it will also send more invitations out …

Google Adds Google Analytics Data To AdWords Google Adds Google Analytics Data To AdWords
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You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and …

Google Launches Shared Budgets In AdWords Google Launches Shared Budgets In AdWords
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Google announced a new Shared Budgets feature for AdWords today, which lets advertisers establish a single daily budget shared by multiple campaigns, within one account. According to Google, the feature makes it easier to match AdWords spending with how businesses …

Google Makes Changes To AdWords Policies Google Makes Changes To AdWords Policies
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Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into effect on October 15. Google has added specific examples of the kinds of advertiser …

Enhanced Sitelinks For AdWords Roll Out All Over The World Enhanced Sitelinks For AdWords Roll Out All Over The World
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Google is rolling out Enhanced Sitelinks in AdWords to all countries where AdWords is available. The product was first announced in February, and Google suggests that early indications are that they can make AdWords ads quite a bit better for …

Google’s Matt Cutts On Why Ads Can Be More Helpful Than Organic Results Google’s Matt Cutts On Why Ads Can Be More Helpful Than Organic Results
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Some people think Google’s search results pages are getting too cluttered. There’s no question that Google has been adding more elements to them over the years. In fact, just today, Google announced that it is expanding the “Knowledge Graph Carousel,” …

Google AdWords Scripts Launch Worldwide Google AdWords Scripts Launch Worldwide
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Google announced that AdWords scripts are now to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campaigns and automate scripts with scheduling. Google first announced AdWords scripts …