All Posts Tagged Tag: ‘AdWords’

Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will make it easier for consumers to actually find info about your business. “Consumers increasingly look online for information such as …

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AdWords Editor 10.5 Now Available

Google announced the availability of AdWords Editor version 10.5, which lets you download product groups, upload and check changes, make bulk edits, and perform various tasks on Shopping campaigns. You do still have to create your Shopping campaigns and product groups in the AdWords interface. Google says in a Google+ post: This version of AdWords Editor also supports features that …

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Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about to be in violation an email that said: Beginning in the coming weeks, we’ll no longer accept ads that promote …

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Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video content, which will be better for users. Here’s what they look like expanded and collapsed: Google is making the change …

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AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a constantly connected world, people rely on their mobile devices to engage with businesses on the go, at any time and …

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India Launches Another Google Antitrust Investigation

The Competition Commission of India has reportedly launched a new antitrust investigation into Google’s business practices following a complaint that Google allegedly blocked a business’ ads because it competed with one of Google’s own Helpouts business. Google launched Helpouts last year as a new way for people to make money online, helping people learn how to do things using live …

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Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director of Performance Ads Marketing at Google. “The relationship between queries and keywords is at the heart of search advertising with …

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How To Use The Keyword Planner, According To Google

Google has released a new video about how to use the Keyword Planner. If this isn’t something you’ve messed around with much yet, give it a watch. Google killed the old AdWords Keyword Tool last summer in favor of the Keyword Planner. More on that here. Google has been releasing a lot of short little AdWords tips videos lately. Here’s …

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Google Answers AdWords Questions In New Video

Google has released a new “Ask AdWords” video discussing Webmaster Tools, “Site Not Working,” remarketing and conversion tracking. A couple guys from Google’s AdWords team respond to real questions from people asked via social media. Of course you can always ask your own question using the #askadwords hashtag. In actual AdWords news, Google held an event today, and announced some …

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Google Unveils New Ad Features And Tools

Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. Here’s the full keynote: A new AdMob feature will enable advertisers to target people based on the apps they use, as well has how often they use them, and their in-app purchases. Advertisers making use of …

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Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from Acxiom, DataLogix, LiveRamp, and Epsilon. The program is reportedly an AdWords feature called In-Store Attribution Transaction Reporting. The data companies …

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Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not provided” in Google Analytics now applies to Google ads. What do you think of Google’s decision to extend this to …

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