Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns. It also lets you create app install ads.
More from the Google Ads Google+ account:
Download your keywords and targeting settings, upload and check changes, make bulk edits, and perform other time-saving tasks. Please note, you still need to create “Mobile app installs” campaigns in the AdWords interface.
We’ve also replaced most instances of the word “Delete” with “Remove” to help advertisers better understand that removed objects are still available for future reference. This mirrors the change (http://goo.gl/gjNJtl) we made to AdWords in July. In some situations, you’ll still be able to permanently delete an object in AdWords Editor. For example, an unposted keyword added in AdWords Editor can be permanently deleted.
10.6 also adds a Campaign Type column and the ability to pause product listing ads and enable enhanced cost-per-click for Shopping Campaigns. Additionally, there’s a new 25-character limit for sitelinks.
You can find the latest version of AdWords Editor here.
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