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AdWords Articles

Google Busts Myths About Display Campaign Optimizer Google Busts Myths About Display Campaign Optimizer

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product. If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two …

Google Talks Real Time Bidding With Audience Targeting Google Talks Real Time Bidding With Audience Targeting

Google has made a recent webinar on real time bidding with audience targeting available for everyone. Google says in the description, “In this Learn with Google Hangout On Air we’ll explain a new bid strategy, Target ROAS. By walking through …

Google Analytics Gets New AdWords Reports For Download Campaigns Google Analytics Gets New AdWords Reports For Download Campaigns

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword …

Google AdWords Adds ‘Flexible Conversion Counting’ Google AdWords Adds ‘Flexible Conversion Counting’

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click …

Google Announces Worldwide Availability Of Shopping Campaigns Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Google Ordered To Pay AdWords Royalties Over Patent Infringement Google Ordered To Pay AdWords Royalties Over Patent Infringement
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A court has ruled that Google must pay 1.36% of its U.S. AdWords earnings from 2012 to 2016 to holding company (or patent troll, if you prefer) Vringo, which bought some old Lycos patents in 2011, which Google is said …

Should Google Show Ads In Knowledge Graph Results? Should Google Show Ads In Knowledge Graph Results?
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It seems that more and more of the Google search results page is for sale these days. Last year, Google turned its shopping results into an all paid model. Then came the testing of banner ads on branded searches. We’ve …

Google Display Network Lets You Buy Based On Viewability Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction …

Google Launches Google Partners Worldwide Google Launches Google Partners Worldwide

Google announced on Tuesday that its Google Partners platform is launching globally. The offering lets businesses and agencies earn leads, get certified, gain insights, use offers and demonstrate credibility, according to the company. Agencies can use the platform to connect …

Google’s ‘Proof’ That Search Ads Boost Offline Sales Google’s ‘Proof’ That Search Ads Boost Offline Sales
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Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and …

Google Adds Trusted Stores To Ratings In AdWords Ads Google Adds Trusted Stores To Ratings In AdWords Ads
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Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Google Launches ‘Search Network with Display Select’ Ad Campaign Type Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Google Launches New PLA Campaign Type: Shopping Campaigns Google Launches New PLA Campaign Type: Shopping Campaigns
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The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Here’s What AdWords Is Apparently About To Look Like Here’s What AdWords Is Apparently About To Look Like

Google appears to be in the process of rolling out a new look for AdWords, including a new logo and interface. Internet marketer Rick Galan is one of the users who have access to the new style, and he tweeted …

Google Launches ‘Estimated Total Conversions’ Feature In AdWords Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple …