All Posts Tagged Tag: ‘AdWords’

Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids. …

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AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on Google+, “Many people who search for local businesses prefer to call a phone number with a recognizable area code. That’s …

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Google Announces Treemaps In Google Analytics For AdWords Insights

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the performance of your AdWords campaigns. The company writes: Treemaps let you visually identify trends and trouble spots across your account …

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Google My Business, AdWords Express Apps Get Updates

Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business for Android, business owners can see reviews from across the web. This is coming to the iOS app soon. “Business users have told us how much customers appreciate a response, so …

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Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google Analytics itself. The changes are as follows: + Pages / visit –> Pages / session + Avg. visit duration (seconds) …

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Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” says product manager Christina Ilvento. “In fact, 83% of shoppers would be more likely to visit a store if they …

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Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other feeds. Feeds for …

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Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids. “The current release allows you to work with existing shopping campaigns, …

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Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are aimed at making it easier and faster for consumers to find things while on the go. “Description line 2 may …

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Google Launches AdWords Editor 10.6

Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns. It also lets you create app install ads. More from the Google Ads Google+ account: Download your keywords and targeting settings, upload and check changes, make bulk edits, and perform other …

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Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight what makes you stand out from your competitors. “Callouts can also be used effectively in combination with other ad formats,” …

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Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can I block competitors that might be clicking on my ads? And here’s the answer: You can always ask your own …

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