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All Posts Tagged Tag: ‘AdWords’

Google Adds Bulk Uploads To Shopping Campaigns

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in …

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Google Launches New Dynamic Search Ads

Google Launches New Dynamic Search Ads

Google’s Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers. The ads crawl and index your site, but also organize its content into recommended categories for targeting your ads. These categories are customized to your products and services. They include samples …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Google Just Revealed A Bunch Of New Shopping Features

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as product ratings and availability at nearby stores. Google says this will result in more qualified traffic driven directly to retailers. …

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Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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Google Makes Some Changes To AdWords Express

Google Makes Some Changes To AdWords Express

Google has updated the AdWords Express app for Android with a new design as well as some adjustments that make it easier to manage your campaigns. Google launched the AdWords Express mobile app roughly a year ago as a way for small businesses to have more control over their marketing efforts on the go. Google briefly explains the new changes …

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Google AdWords Gets New Automated Bidding Tools

Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It’s called Google Best Practices, and aims to give advertisers advice on improving their campaigns. “We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Google: Don’t Forget To Upgrade Your URLs By This Date

Google: Don’t Forget To Upgrade Your URLs By This Date

Back in February, Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new insights about ads. The deadline to upgrade your URLs is July 1, and Google is reminding advertisers …

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Google Analytics Remarketing Lists Extended To Search Ads

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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