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Google Improves Ads For Nearby Businesses

Google Improves Ads For Nearby Businesses

By Chris Crum May 22, 2015

Last year, Google announced an improvement to location extensions which saw businesses with multiple locations being able to display up to three on their mobile search ads. Google has now made a new improvement, saying it will show three or …

Google Ditching 4 Search Funnels Columns in AdWords Google Ditching 4 Search Funnels Columns in AdWords

Google launched Search Funnels columns a little over two years ago (three years after first introducing Search Funnels reports), enabling advertisers to incorporate Search Funnels data into their everyday optimizations by adding the columns to their campaign, ad group, keyword …

Google Finally Launches AdWords App Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can …

Flash Continues To Die As Google Automatically Converts Ads Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent …

Google Adds Call-Only Campaigns To AdWords Google Adds Call-Only Campaigns To AdWords

Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call button on the search results page. “People are living their lives online and engaging …

Google Launches Upgraded URLs For AdWords Ads Google Launches Upgraded URLs For AdWords Ads

Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new …

Google Analytics Lets You More Easily Analyze Patterns In Search Queries Google Analytics Lets You More Easily Analyze Patterns In Search Queries

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this …

Google Analytics Makes Remarketing Activation Easier Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site …

It’s Now Easier To Become A Google Trusted Store It’s Now Easier To Become A Google Trusted Store

Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first …

Google Adds Store Visit Conversions To Estimated Total Conversions Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

Google Makes Mobile Lightbox Ads Available Globally Google Makes Mobile Lightbox Ads Available Globally

Google recently announced it would bring its Lightbox ad format to mobile devices. They’re now available to AdWords advertisers globally. “With Lightbox ads, it’s easy to use existing creative assets to create beautiful, engaging ads that look great on any …

AdWords Keyword Planner Adds Conversion Estimates AdWords Keyword Planner Adds Conversion Estimates

Google announced the addition of conversion estimates in the AdWords Keyword Planner. The tool is now showing advertisers how varying bids may influence their campaigns’ performance differently for desktop and mobile devices. You can enter your conversion rates and values …

Google Launches Flexible Bid Strategy Report Updates Google Launches Flexible Bid Strategy Report Updates

Google announced a couple of reporting enhancements for AdWords flexible bid strategies, including strategy-level insights and statuses. The strategy-level report shows how bid strategies are performing, and lets advertisers compare metrics such as conversions, cost, and CPA. Changes can be …

Google Analytics Gets Shopping Campaigns Report Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, …

AdWords Gets Local Google Forwarding Numbers AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on …

Google Announces Treemaps In Google Analytics For AdWords Insights Google Announces Treemaps In Google Analytics For AdWords Insights

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the …