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All Posts Tagged Tag: ‘AdWords’

Google Launches Structured Snippet Extensions For AdWords

Google Launches Structured Snippet Extensions For AdWords

Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up in their ads. You can select a predefined header and enter a list of customized values that make sense for your business. Google uses the example of a hotel brand promoting a hotel property and …

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Google Launches Automated Extension For Shopping Ads

Google Launches Automated Extension For Shopping Ads

Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to the advertiser, using existing info provided in the Merchant Center settings and data feeds. They show free shipping and price …

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Google Shopping Gets New Bidding Solutions

Google Shopping Gets New Bidding Solutions

Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find Maximize Clicks, Enhanced CPC, and Target Return on Ad Spend (ROAS). Maximize Clicks is for those looking to get as …

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AdWords App Adds Billing, Column, Performance Table Updates

AdWords App Adds Billing, Column, Performance Table Updates

This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed. On Thursday, Google …

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Google Announces Report Editor For AdWords

Google Announces Report Editor For AdWords

Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like. There are drag and drop actions that let you sort, filter, and “pivot” data to help you focus on …

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Google Adds Bulk Uploads To Shopping Campaigns

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in …

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Google Launches New Dynamic Search Ads

Google Launches New Dynamic Search Ads

Google’s Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers. The ads crawl and index your site, but also organize its content into recommended categories for targeting your ads. These categories are customized to your products and services. They include samples …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Google Just Revealed A Bunch Of New Shopping Features

Google Just Revealed A Bunch Of New Shopping Features

Google announced a bunch of new features for advertisers to encourage more sales from shoppers. For one, a new enhancement to product listing ads on mobile devices expands the ads as the user swipes to show more information such as product ratings and availability at nearby stores. Google says this will result in more qualified traffic driven directly to retailers. …

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Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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Google Makes Some Changes To AdWords Express

Google Makes Some Changes To AdWords Express

Google has updated the AdWords Express app for Android with a new design as well as some adjustments that make it easier to manage your campaigns. Google launched the AdWords Express mobile app roughly a year ago as a way for small businesses to have more control over their marketing efforts on the go. Google briefly explains the new changes …

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Google AdWords Gets New Automated Bidding Tools

Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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