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Google Adds Store Visit Conversions To Estimated Total Conversions

Google Adds Store Visit Conversions To Estimated Total Conversions

By Chris Crum December 18, 2014

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Google Analytics Gets Shopping Campaigns Report Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, …

AdWords Gets Local Google Forwarding Numbers AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on …

Google Analytics Gets Treemaps For AdWords Google Analytics Gets Treemaps For AdWords

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the …

Google My Business, AdWords Express Apps Get Updates Google My Business, AdWords Express Apps Get Updates

Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business for Android, business owners can see reviews from across the web. …

Google Updates How AdWords Reports Analytics Metrics Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Google Adds Callout Extension Support To AdWords API Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting …

Google Adds Shopping Campaigns To AdWords Scripts Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use …

Google Changes Search Ads On Smartphones Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are …

Google Launches AdWords Editor 10.6 Google Launches AdWords Editor 10.6

Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns. It also lets you create app install ads. More from the …

Google Launches Callout Extensions For AdWords Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight …

Google Talks Invalid Clicks In New AdWords Video Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Talks Conversion Tracking In Hangout Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss …

Google Makes Currency Info Improvement To AdWords Google Makes Currency Info Improvement To AdWords

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

AdWords Team Talks Topic And Interest Targeting AdWords Team Talks Topic And Interest Targeting

Google regularly takes questions from social media and posts videos about various topics related to AdWords. A new one delves into the difference between topic and interest targeting. Google has a whole playlist of these Ask AdWords videos available here. …