Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to …

Google has a new mobile app download ad format aimed at making it easier for people to download advertisers’ apps. It works with iTunes or the Google Play Store. The format is only available for those who have upgraded to …

Google announced some updates to its AdWords Terms & Conditions in North America, the Caribbean, and Latin America (except Mexico, Argentina and Brazil). You can see the full country list here. The main change Googee points out is that the …

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says …

Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make …

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on …