Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here.
Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping functionality.
Take a look at some examples:
Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.
Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns' effectiveness. These are in the "opportunities" tab.
It's getting to be that time of year during which people grow much nicer and more family-oriented. Or much more rude and antisocial. Whatever. Either way, Google's making a special effort to ensure that it isn't put out of mind over the next couple of months.
Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.
Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.
Running an advertising campaign is complicated enough without having to mentally assign new meanings to most of the buttons on your keyboard. Google's giving advertisers a hand, then, by offering them AdWords shortcuts stickers.
The stickers (see a mockup below) are meant to be applied to your keyboard. Assuming your fingers don't block your field of view, they should subsequently make it easier to figure out what key combos will let you go to the Ads group tab, for example, or select multiple rows within a table.
Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:
Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google's rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.
Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it's the easiest way to advertise your business to local customers on Google, because they require no maintenance.
Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.
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