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Google Gives Marketers New Reason To Be Upset

Google Gives Marketers New Reason To Be Upset

By Chris Crum August 22, 2014

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Launches New App Promotion Ads Google Launches New App Promotion Ads

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Google: You Must Start Using Close Variant Matching Google: You Must Start Using Close Variant Matching

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Adds Ratings To Product Listing Ads Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Google Launches Dynamic Sitelinks For AdWords Google Launches Dynamic Sitelinks For AdWords

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

Google Maps Lists New Ads In Results Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: …

Google Launches Shopping Campaign Management Tools Google Launches Shopping Campaign Management Tools

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important …

Google Launches Upgraded AdWords Location Extensions Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will …

AdWords Editor 10.5 Now Available AdWords Editor 10.5 Now Available

Google announced the availability of AdWords Editor version 10.5, which lets you download product groups, upload and check changes, make bulk edits, and perform various tasks on Shopping campaigns. You do still have to create your Shopping campaigns and product …

Google Implements No Porn Ad Policy Google Implements No Porn Ad Policy

Google is no longer allowing the advertising of sexually explicit content on its network. A report from Chris Morris at CNBC says the changes went into effect on Monday, and that earlier in June, Google sent those who were about …

Google Changes Call-To-Action Video Ads Google Changes Call-To-Action Video Ads

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video …

AdWords Gets New Call Conversion Features AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a …

India Launches Another Google Antitrust Probe India Launches Another Google Antitrust Probe

The Competition Commission of India has reportedly launched a new antitrust investigation into Google’s business practices following a complaint that Google allegedly blocked a business’ ads because it competed with one of Google’s own Helpouts business. Google launched Helpouts last …

Google Has A New 'Guide To Keywords' Google Has A New 'Guide To Keywords'

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

How To Use The Keyword Planner, According To Google How To Use The Keyword Planner, According To Google

Google has released a new video about how to use the Keyword Planner. If this isn’t something you’ve messed around with much yet, give it a watch. Google killed the old AdWords Keyword Tool last summer in favor of the …

Google Answers AdWords Questions In New Video Google Answers AdWords Questions In New Video

Google has released a new “Ask AdWords” video discussing Webmaster Tools, “Site Not Working,” remarketing and conversion tracking. A couple guys from Google’s AdWords team respond to real questions from people asked via social media. Of course you can always …