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Google Ditching 4 Search Funnels Columns in AdWords

Google Ditching 4 Search Funnels Columns in AdWords

By Chris Crum March 9, 2015

Google launched Search Funnels columns a little over two years ago (three years after first introducing Search Funnels reports), enabling advertisers to incorporate Search Funnels data into their everyday optimizations by adding the columns to their campaign, ad group, keyword …

AdWords Search Queries Get Word Count Dimension AdWords Search Queries Get Word Count Dimension

Google announced a new query word count dimension for AdWords search queries in Google Analytics. This will enable users to more easily analyze patterns without having to manually classify them. Google announced the update in a Google+ post: Earlier this …

Google Analytics Makes Remarketing Activation Easier Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site …

It’s Now Easier To Become A Google Trusted Store It’s Now Easier To Become A Google Trusted Store

Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first …

Google Shows Businesses Store Visit Conversions Google Shows Businesses Store Visit Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Google Expands Impression Share By Device Google Expands Impression Share By Device

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

Google Makes Mobile Lightbox Ads Available Globally Google Makes Mobile Lightbox Ads Available Globally

Google recently announced it would bring its Lightbox ad format to mobile devices. They’re now available to AdWords advertisers globally. “With Lightbox ads, it’s easy to use existing creative assets to create beautiful, engaging ads that look great on any …

AdWords Keyword Planner Adds Conversion Estimates AdWords Keyword Planner Adds Conversion Estimates

Google announced the addition of conversion estimates in the AdWords Keyword Planner. The tool is now showing advertisers how varying bids may influence their campaigns’ performance differently for desktop and mobile devices. You can enter your conversion rates and values …

Google Launches Flexible Bid Strategy Report Updates Google Launches Flexible Bid Strategy Report Updates

Google announced a couple of reporting enhancements for AdWords flexible bid strategies, including strategy-level insights and statuses. The strategy-level report shows how bid strategies are performing, and lets advertisers compare metrics such as conversions, cost, and CPA. Changes can be …

Google Analytics Gets Shopping Campaigns Report Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, …

AdWords Gets Local Google Forwarding Numbers AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on …

Google Analytics Gets Treemaps For AdWords Google Analytics Gets Treemaps For AdWords

Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks. Google says Treemaps will provide deeper insights into the …

Google My Business, AdWords Express Apps Get Updates Google My Business, AdWords Express Apps Get Updates

Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business for Android, business owners can see reviews from across the web. …

Google Updates How AdWords Reports Analytics Metrics Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Google Adds Callout Extension Support To AdWords API Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting …

Google Adds Shopping Campaigns To AdWords Scripts Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use …