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Google My Business, AdWords Express Apps Get Updates

Google My Business, AdWords Express Apps Get Updates

By Chris Crum October 29, 2014

Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business for Android, business owners can see reviews from across the web. …

Google Changes Search Ads On Smartphones Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are …

Google Launches AdWords Editor 10.6 Google Launches AdWords Editor 10.6

Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns. It also lets you create app install ads. More from the …

Google Launches Callout Extensions For AdWords Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight …

Google Talks Invalid Clicks In New AdWords Video Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Talks Conversion Tracking In Hangout Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss …

Google Makes Currency Info Improvement To AdWords Google Makes Currency Info Improvement To AdWords

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

AdWords Team Talks Topic And Interest Targeting AdWords Team Talks Topic And Interest Targeting

Google regularly takes questions from social media and posts videos about various topics related to AdWords. A new one delves into the difference between topic and interest targeting. Google has a whole playlist of these Ask AdWords videos available here. …

Google Announces New AdWords Features Google Announces New AdWords Features

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches New App Promotion Ads Google Launches New App Promotion Ads

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Google: You Must Start Using Close Variant Matching Google: You Must Start Using Close Variant Matching

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Adds Ratings To Product Listing Ads Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Google Launches Dynamic Sitelinks For AdWords Google Launches Dynamic Sitelinks For AdWords

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

Google Maps Lists New Ads In Results Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: …

Google Launches Shopping Campaign Management Tools Google Launches Shopping Campaign Management Tools

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important …