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Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

By Chris Crum April 11, 2014

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Here's Another AdWords Quick Tip Here's Another AdWords Quick Tip

Google has been putting out helpful little AdWords “quick tip” videos lately, and has just released one showing how to add, edit or remove a form of payment. It also shows you how to change primary and backup forms of …

How To Add Google's Remarketing Tag To Your Site How To Add Google's Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look …

50% Of Google Paid Search Clicks To Come From Mobile 50% Of Google Paid Search Clicks To Come From Mobile

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Facebook And Google Push Mobile Ad Spend By 105% Facebook And Google Push Mobile Ad Spend By 105%

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Google Talks Data Feeds, Mobile Bid Adjustments Google Talks Data Feeds, Mobile Bid Adjustments

Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feeds, using Keyword Insertion, and Mobile Bid Adjustments. This is …

Here's A Quick Tip About Google's Remarketing Ads Here's A Quick Tip About Google's Remarketing Ads

Google just posted this “AdWords Quick Tip” about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more chances to have your ads shown to your target audience.

Google Kills Banner Ad Test On SERPs Google Kills Banner Ad Test On SERPs

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared …

Google Makes Changes To TrueView Ads Google Makes Changes To TrueView Ads

Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView formats from three to two. These will be TrueView in-stream and TrueView …

Google Puts Consumer Ratings In New AdWords Format Google Puts Consumer Ratings In New AdWords Format

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more …

Google Redesigns AdWords Express Dashboard Google Redesigns AdWords Express Dashboard

Google has redesigned the dashboard in AdWords Express making it easier to find info you’re probably looking for. Here’s a look: “It’s easy to manage your advertising, even when you’re away from the office,” says product manager Francisco Uribe. “For …

Google Busts Myths About Display Campaign Optimizer Google Busts Myths About Display Campaign Optimizer

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product. If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two …

Google Talks Real Time Bidding W/ Audience Buying Google Talks Real Time Bidding W/ Audience Buying

Google has made a recent webinar on real time bidding with audience targeting available for everyone. Google says in the description, “In this Learn with Google Hangout On Air we’ll explain a new bid strategy, Target ROAS. By walking through …

Google Analytics Gets New AdWords Reports Google Analytics Gets New AdWords Reports

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword …

Google AdWords Adds 'Flexible Conversion Counting' Google AdWords Adds 'Flexible Conversion Counting'

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click …

Google Launches Shopping Campaigns Worldwide Google Launches Shopping Campaigns Worldwide

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Google Ordered To Pay AdWords Royalties Google Ordered To Pay AdWords Royalties
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A court has ruled that Google must pay 1.36% of its U.S. AdWords earnings from 2012 to 2016 to holding company (or patent troll, if you prefer) Vringo, which bought some old Lycos patents in 2011, which Google is said …