All Posts Tagged Tag: ‘Advertising’

DoubleClick Search Commerce Suite Gets New Reporting Tools

Google announced the launch of several new tools for DoubleClick Search Commerce Suite: Adaptive Shopping Campaigns, bid optimization for Shopping Campaigns, and Purchase detail reports. Adaptive Shopping campaigns let you dynamically create and optimize your Shopping Campaign structure based on product performance. It includes integration with Google Merchant Center to monitor your feed and automatically subdivide existing product groups by …

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Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create high-quality time lapse videos even while in motion. Introducing Hyperlapse from Instagram from Instagram on Vimeo. On Wednesday, Re/code is …

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Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats are optimized for your app, and available on iOS. There’s a PDF document about how to implement them here. In …

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Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft early last year. We really haven’t heard that much about it in a while. At the time, a Facebook spokesperson …

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Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships,” said VP of Direct Sales, Europe, Ali Jafari. …

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Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for Facebook likes. But then celebrities started doing it. Not only did the likes of Bill Gates, Mark Zuckerberg, the Foo …

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Google Improves AdWords For Advertisers Accepting More Than One Currency

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all generated sales will be converted into the same currency used for AdWords billing. Google explains in a Google+ post: Let’s …

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Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram feed hasn’t been inundated with ads yet because there simply aren’t that many ad partners yet. It appears as if …

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Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing to make improvements. In a blog post, Microsoft’s Tyler Young explains how to use the new reports: Go to the …

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AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting a specific location, update multiple campaigns with a new targeted location, and adjust other settings like language, campaign end dates, …

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Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up flow to promote them. These ads will only be shown to people who don’t already have the app. Google is …

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Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. This is according to a report from The Wall Street Journal, which cites people briefed on discussions the company has …

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