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All Posts Tagged Tag: ‘Advertising’

Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it from the ground up using a completely new code base. Upon announcement, Facebook said it had Omnicom on board with …

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Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement partner. Kenshoo just announced a partnership with Atlas as well. It will provide marketers with reporting and optimization for search …

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AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms’ premium reserved (including marketplaces) and non-reserved video environments. Ad Week @PublicisGroupe @AOL_Inc launch global video/ tv deal – …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference surrounding Digital Renaissance Moment pic.twitter.com/99LqcbzoYq — iab (@iab) September 29, 2014 The consortium, the IAB says, will create “scalable, innovative …

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Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for an all-out “assault” on Google’s DoubleClick with a brand new Atlas. The day has finally come. Atlas has been completely …

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Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping Campaigns for the holiday season. Google says, “This session will walk through key consumer trends and how to use the …

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Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between campaigns,” says Microsoft’s Anar Alimov. “With this release, you can create lists of negative keywords and apply them simultaneously to …

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Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” says product manager Christina Ilvento. “In fact, 83% of shoppers would be more likely to visit a store if they …

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Apple Is Really Proud of How ‘Huge’ the New iPhone Is

In 2010, Steve Jobs famously said that nobody wants to buy a huge phone. Well, in so many words. Here’s what he actually said, via Engadget: In response to a question at its press conference today about whether Apple could’ve done anything to avoid its antenna issues with the iPhone 4, Steve took the opportunity to rip on bigger rivals, …

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Groupon Enhances Deal Builder Tool

Earlier this year, Groupon launched Deal Builder, a self-serve platform for merchants to build their own deals. The company announced on Tuesday that it has added some new enhancements, and that the tool has passed the 25,000 deals milestone. “Deal Builder has been very popular with merchants and has been used to build more than 25,000 deals across all 50 …

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iPhone 6 Is So Awesome Joan Rivers Is Shilling It from the Grave

If you want to know just how incredible the new iPhone 6 is, just ask Joan Rivers. The celebrity comedian and fashion critic is raving about the new device on her Facebook and Instagram accounts, calling it “beautiful” and a “great achievement in design”. Of course. You’re right. Joan Rivers died two weeks ago. Still… Dead comics society MT @olivia_solon …

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