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AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

Peyton & Eli Manning Rap, Mock Alexander Graham Bell’s Death In New DirecTV Ad Peyton & Eli Manning Rap, Mock Alexander Graham Bell’s Death In New DirecTV Ad
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DirecTV has a new “Football on Your Phone” ad out today, and it features the Manning brothers rapping about just that. As one who would fully expect for this to be incredibly unfunny, I have to admit I was pleasantly …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …

Google Launches AdSense Mobile Apps Google Launches AdSense Mobile Apps
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Google has released a new AdSense app for Android and iOS. The description says, “The Google AdSense app provides an easy way to access key data from your AdSense account. Access reporting features anywhere, directly from your mobile phone. The …

Google Kills 3 Ad Tools, But Adds Functionality To Display Planner Google Kills 3 Ad Tools, But Adds Functionality To Display Planner
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Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be …

Google Launches Responsive Ad Units For AdSense Google Launches Responsive Ad Units For AdSense

Google announced on Wednesday that it is launching responsive ad units for AdSense in beta. The units enable publishers to support multiple devices with responsive design web pages by letting them specify the size of the ad that will be …

AdBlock Plus Vows To Block Facebook Video Ads AdBlock Plus Vows To Block Facebook Video Ads
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As previously reported, Facebook video ads are on the way, with Facebook expected to charge between $1 million and $2.5 million for an ad to run for a single day. Facebook has been working on video ads for months, but …

Facebook Hoax Claims Users Have a Say in New Video Ads Facebook Hoax Claims Users Have a Say in New Video Ads

Video ads are likely coming to your news feed, and despite what a popular hoax message is telling you, they’re not going to be as bad as you think and you definitely don’t have a say in whether or not …

As School Draws Near, Netflix Starts Marketing To Kids As School Draws Near, Netflix Starts Marketing To Kids

While most of the attention Netflix has been getting lately is related to its original shows like House of Cards and Orange is the New Black, which are very adult-themed, the company has been placing a great deal of emphasis …

Facebook Video Ads Are Coming, Will Cost $1-2.5 Million Per Day [REPORT] Facebook Video Ads Are Coming, Will Cost $1-2.5 Million Per Day [REPORT]

Facebook users annoyed with sponsored stories and traditional, off-feed ads are likely in for something much more intrusive. According to sources familiar with the matter who spoke with Bloomberg, videos ads are most definitely on their way to Facebook’s news …

LinkedIn Sponsored Updates Now Available To All Advertisers LinkedIn Sponsored Updates Now Available To All Advertisers
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LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via …

Here’s Some Inspiration For Marketing With Vine Here’s Some Inspiration For Marketing With Vine

Been wanting to experiment with Vine in your marketing efforts but haven’t had any good ideas? There’s a place where you might go for some inspiration: the aptly titled Brands On Vine. This is a Tumblr that showcases “the latest …

Microsoft Launches Bing Ads In Australia, New Zealand Microsoft Launches Bing Ads In Australia, New Zealand

Microsoft announced on Monday that Bing Ads are now available in Australia and New Zealand. The company announced their pending arrival back in April. Earlier this month, Microsoft released some stats about Bing Ads and the Yahoo Bing Network. The …

Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
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The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising …

Google Changes AdWords Quality Score Reporting Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Pro-Marijuana Group to Target NASCAR Crowd with New Ad at Brickyard 400 Pro-Marijuana Group to Target NASCAR Crowd with New Ad at Brickyard 400
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The Marijuana Policy Project, the largest group in the U.S. working solely on marijuana policy reform, is set to run a massive pro-marijuana ad at a major sporting event – the first of its kind. The MPP “envision a nation …

Google Sites Users Will Soon No Longer Be Able To Modify AdSense Code Google Sites Users Will Soon No Longer Be Able To Modify AdSense Code
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This story has been updated. Please see update at the end. Google announced on a support page that it is sunsetting AdSense for Google Sites. At the end of next month, support will be cut off. On a page called …

Bing Product Ads Still On Track For Q3 Release Bing Product Ads Still On Track For Q3 Release
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Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from …

Chipotle’s Twitter Hack Was Fake and I Ain’t Even Mad Chipotle’s Twitter Hack Was Fake and I Ain’t Even Mad

In retrospect, we should’ve seen this coming. Earlier this week, the official Twitter account for Chipotle spent about an hour making some pretty odd tweets. “Find avocado store,” read ond tweet. “Mittens13 password leave,” read another. Here’s a screencap of …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Twitter Busted Using Fake Tweets From Real Users To Promote New TV Ad Targeting Twitter Busted Using Fake Tweets From Real Users To Promote New TV Ad Targeting
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Back in May, Twitter announced its new TV ad targeting capabilities for advertisers. On Tuesday, the offering officially left beta as Twitter announced general availability in the U.S., along with some new analytics to go with it. This is an …