Quantcast

Advertising Articles

Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner
· 4

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

Yahoo Is Going To Put Ads Into Your Tumblr Feed Yahoo Is Going To Put Ads Into Your Tumblr Feed
· 2

As you probably know by now, Yahoo is acquiring Tumblr. Why would they buy it if they weren’t going to monetize it? Tumblr users can expect some ads to be hitting their streams. “In terms of working together, Tumblr can …

Native Advertising Trend Has Some (Including Google) Concerned Native Advertising Trend Has Some (Including Google) Concerned
· 16

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Watch The Latest Webinars On Google’s Enhanced Campaigns Watch The Latest Webinars On Google’s Enhanced Campaigns
· 3

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” …

Google Announces A New AdMob Revamp Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer …

Google Sends Microsoft Cease And Desist Letter Google Sends Microsoft Cease And Desist Letter
· 3

Google has sent a cease and disist letter to Microsoft for building a native YouTube app for Windows Phone 8, and violating its terms of service in three areas. In the letter, Google explains, “It appears that the application: (1) …

Google Launches New Reporting Features For AdSense Google Launches New Reporting Features For AdSense

Google has been full of announcements today as its developers conference, Google I/O, takes place. Not everything the company announced today came from I/O, however. For one, the company announced on its Inside AdSense blog that it has added dome …

Creative, Slightly Disgusting Bug Spray Ad Glues Pests to a Billboard Creative, Slightly Disgusting Bug Spray Ad Glues Pests to a Billboard

How do you get people talking about your new brand of bug spray? For Orphea and their ad agency, all it took was a little creative thinking, a large billboard, and a sticky surface. All they had to do was …

JC Penney’s New Ad: You Came Back To Us, Thank You JC Penney’s New Ad: You Came Back To Us, Thank You

A couple weeks ago, JC Penney put out an ad essentially begging customers to come back after alienating a third of them, and dropping holiday sales by 32%. The ad, which has since been set to private on YouTube, said, …

Tony Siragusa Talking About Depends Makes Local Weather Guy Lose It Tony Siragusa Talking About Depends Makes Local Weather Guy Lose It

Funny videos of news anchors and weathermen losing their cool on television are nothing new on the Internet. Some might even say that they’re what makes the Internet worth using. No? Either way, they’re usually pretty funny. Reddit has unearthed …

Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate
· 2

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will …

It’s Old Spock vs. New Spock In The Latest Audi Ad It’s Old Spock vs. New Spock In The Latest Audi Ad

Audi’s latest ad is titled: “Zachary Quinto vs. Leonard Nimoy: “The Challenge”. This features the original Star Trek’s Spock (Nimoy) and the new Star Trek’s Spock (Quinto). As an added bonus, it also features Nemoy doing his Bilbo Baggins song.

Facebook’s Real-Time FBX News Feed Ads Head To Beta Facebook’s Real-Time FBX News Feed Ads Head To Beta
· 2

Back in March, Facebook announced its alpha test for expanding real-time, cookie-based Facebook Exchange ads to the News Feed. Now, the company has announced that these ads have moved to beta. Now, additional businesses can scale their FBX efforts from …

In Honor Of Jeff Hanneman, Here’s Google’s Slayer Commercial In Honor Of Jeff Hanneman, Here’s Google’s Slayer Commercial

Slayer guitarist Jeff Hanneman passed away on Thursday at the age of 49. Fans around the web are expressing their grief, sharing memories, and of course, listening to Slayer. With that, it seemed like a fine time to reflect on …

Google Makes Changes To AdSense Reporting Google Makes Changes To AdSense Reporting
· 2

Google announced today that it is making some changes to how reporting works in AdSense accounts. The company is updating the way certain data is shown. AdSense product manager Matt Goodridge explains on the Inside AdSense blog: As you may …

Instagram Will Probably Hold Off on the Ads for Now, But It’s Not for Lack of Interest Instagram Will Probably Hold Off on the Ads for Now, But It’s Not for Lack of Interest

Facebook CEO Mark Zuckerberg briefly discussed Instagram at yesterday’s Q1 earnings call, and the takeaway is that big brands want more commercialization, but the Facebook-owned company is content with a growth strategy at the time being. That means no ads …

Here’s A Dope Jam Kris Kross Did For Sprite Back In The Day Here’s A Dope Jam Kris Kross Did For Sprite Back In The Day

Chris Kelly, half of the famous rap duo Kris Kross, which rose to fame when Kelly (The Mac Daddy) and Chris Smith (The Daddy Mac) were just kids, has died of an apparent drug overdose. Those of us at the …

Google Releases Tutorial On Enhanced Campaigns Upgrade Center Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In …

Twitter Opens Up Self-Service Ads to All U.S. Users Twitter Opens Up Self-Service Ads to All U.S. Users

For the past couple of years, Twitter has been slowly adding business partners to its self-service af platform, which allows users to easily build marketing campaigns on the site via promoted tweet and account targeting. And today, Twitter is finally …

Should Facebook Allow Businesses To Give Away Guns? Should Facebook Allow Businesses To Give Away Guns?
· 173

Pennsylvania gun store Pittsburgh Tactical Firearms was running a giveaway for an AR-15 on Facebook, when the social network shut it down without warning. Should gun sellers be able to run promotions for guns on Facebook? Let us know what …