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Facebook Exchange Will Bring Targeted, Real-Time Ads For That Car You Almost Bought Facebook Exchange Will Bring Targeted, Real-Time Ads For That Car You Almost Bought

Facebook is about to launch a new advertising program called Facebook Exchange, which could not only be a massively profitable venture for the company, but according to them, could improve the relevancy of the ads that you and I see …

Skype’s New Conversation Ads Start Appearing Today Skype’s New Conversation Ads Start Appearing Today

Hopefully you remember the faces of the people you are close enough to Skype with. Why else would you Skype with someone in the first place, right? Well, remember those fellow Skype users’ faces well enough that you won’t forget …

Microsoft, Yahoo Selling Out Users’ Info to Political Campaigns Microsoft, Yahoo Selling Out Users’ Info to Political Campaigns

As if you didn’t have enough to worry about when it comes to protecting your personal information from the jackals of the innernets, here, come have more to worry about: Microsoft and Yahoo are selling users’ personal data to political …

$1.3 Billion Billboard Showcases a Guy in a Jet Pack $1.3 Billion Billboard Showcases a Guy in a Jet Pack

$1.3 billion billboard featuring advertisements from Skydive Dubai and Denver-based Go Fast energy products recently went on-display in the city. The reason for the billboard’s outrageous price tag: It features a real guy in a jet pack who flies around …

35% of Internet Users Aren’t Sure How They’re Spending Their Time Online 35% of Internet Users Aren’t Sure How They’re Spending Their Time Online

Like all the other good, well-adjusted teenagers, the internet is learning to become a more social animal. With 8.38 billion webpages available for the 2.27 billion people online across the world, there’s a lot of different things you can do …

Windows 8: Microsoft Launches Advertising SDK Release Preview Windows 8: Microsoft Launches Advertising SDK Release Preview

Microsoft very much wants people to get a head start with getting familiar with its upcoming Windows 8 so that everybody hits the ground running when the operating system launches later this year. The company has been letting loose some …

Internet Ad Revenue Pops Q1 Record with $8.4 Billion Internet Ad Revenue Pops Q1 Record with $8.4 Billion

The 2012 fiscal year is off to a good start for internet advertising as the first quarter welcomed a record-breaking $8.4 billion in revenue, more than any previous first quarter. The news comes by way of the semi-annual Internet Advertising …

Multi-Screen Consumers Most Engaged, Loyal Consumers Multi-Screen Consumers Most Engaged, Loyal Consumers

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This …

Google Gives Important Landing Page Tips Google Gives Important Landing Page Tips

Google is sharing a video about creating effective landing pages for your AdWords ads, though the tips provided could really be applied to other ads. The video is actually from last summer, but it’s still relevant today. Clearly Google still …

Twitter Mobile Revenue Doing Better Than Web Twitter Mobile Revenue Doing Better Than Web

At time when Facebook’s potential to generate revenue from its mobile platform is largely uncertain, one of the company’s social media contemporaries seems to be doing just fine with the mobile market. Twitter CEO Dick Costolo told a group at …

Google Integrates AdMob With AdWords, Previews New Interface Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be …

IAB: Mobile Ad Market Was $5.3 Billion Last Year IAB: Mobile Ad Market Was $5.3 Billion Last Year

The Interactive Advertising Bureau and the IHS Screen Digest have sized up the mobile ad market, and have concluded that it was valued at $5.3 billion in 2011. By region, it breaks down like this: North America 31.4%; Europe 25.9%; …

Schemer Adds Google Offers To Your To-Do List Schemer Adds Google Offers To Your To-Do List

Google Schemer, Google’s most recent answer to Foursquare, is now being used to bring you Google Offers. Who would have thought? “We have been pilot-testing this Google Offers integration for the past few weeks and have received wonderful feedback from …

Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories
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You know how everyone is worried about Facebook’s ability to monetize their mobile platform in this tenuous post-IPO period? Today, they might have just taken a significant step in at least moving in the direction of assuaging some of those …

Facebook Ads: Nobody’s Really Persuaded to Buy Stuff Facebook Ads: Nobody’s Really Persuaded to Buy Stuff
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The U.S. Fish & Wildlife Service has announced it’s considering adding Mark Zuckerberg’s trademark grin to the list of endangered species, the agency said in a statement today. Public sightings and documentation of his grin in the wild have diminished …

Mad Men Gives Jaguar A Coastal Google Search Bump Mad Men Gives Jaguar A Coastal Google Search Bump

[WARNING: Mad Men Season 5 spoilers ahead] This season of AMC’s Mad Men has been thrilling, poignant, heartbreaking, surprising, and might possibly have catapulted the show back into the title of “Best on TV” (apologies to Game of Thrones). Each …

Google Launches Search Query Reports To All DoubleClick Search Customers Google Launches Search Query Reports To All DoubleClick Search Customers

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new …

Google Is Now Getting Serious About Local Businesses Google Is Now Getting Serious About Local Businesses
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Google has big plans for local businesses, and making billions for itself in the process. Google announced a major Google+ push into local search last week, when it revealed Google+ Local, which effectively turns Google+ business pages into the new …

Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window
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In May, Google made some changes to how ad rotation works in AdWords, changing it to a 30-day period, at which point AdWords would optimize to show higher performing creatives. After some users expressed concerns, Google announced today that it …

GM Gets Dissed by Facebook, But Ford is Buying GM Gets Dissed by Facebook, But Ford is Buying

You might recall that General Motors recently pulled all their advertising from Facebook’s pages and claimed that the ads weren’t really working for them. Of course, GM’s actions took place just days before Facebook’s much anticipated initial public offering, so …

Internet Explorer 10 First Browser With ‘Do Not Track’ by Default Internet Explorer 10 First Browser With ‘Do Not Track’ by Default
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When Microsoft’s Windows 8 arrives to a computer near you it will have Internet Explorer 10 in tow, and with that browser will come a “Do Not Track” feature that will automatically be turned on. The privacy tool, which was …