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Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

Google Web Designer Launched In Public Beta Google Web Designer Launched In Public Beta
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Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view …

Yelp On Fake Reviews: Don’t Worry, We’ve Got This Yelp On Fake Reviews: Don’t Worry, We’ve Got This
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Last week, a study from Harvard Business School came out looking at Yelp review fraud, suggesting that about a fifth of Yelp restaurant reviews are fake. Do you trust reviews you read on Yelp? Let us know in the comments. …

Barilla Pasta: Traditional Families Only in Ads Barilla Pasta: Traditional Families Only in Ads
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After all of the backlash Chick-Fil-A CEO Dan Cathy faced last summer for his comments on traditional marriage, it’s a little surprising to see another major company make headlines for a similar issue. During a radio interview on Wednesday, Barilla …

Facebook Promises More Relevant Ads with Algorithm Tweak Facebook Promises More Relevant Ads with Algorithm Tweak
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Ads are just a part of your Facebook news feed now. Whether they’re sponsored stories, page post ads, suggested posts, or whatever – the point is that they are there and they’re not going anywhere. With that in mind, Facebook …

Google Launches New Ad Creation Solution ‘Ready Creatives’ Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it …

Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent

The effectiveness of mobile ads has long been debated, but data compiled by comScore appears to suggest that they’re only getting more effective as time goes on. Perhaps better for marketers yet is that mobile ads are getting better where …

Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect
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StumbleUpon has been around since 2001, providing a unique way for Internet users to find websites and pages related to topics they’re interested in. The company has long provided a method of content discovery that has for one, gone virtually …

Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All

Earlier this year things weren’t looking incredibly great for the Yahoo Microsoft search deal. Yahoo CEO Marissa Mayer made comments at the Goldman Sachs Technology and Internet Conference, expressing disappointment with the results. If a blog post from Yahoo today …

Pinterest Ads Are Coming, CEO Promises They Will Be Tasteful and Useful Pinterest Ads Are Coming, CEO Promises They Will Be Tasteful and Useful
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Pinterest is finally going to start experimenting with ads. CEO and co-founder Ben Silbermann made the announcement today on the Pinterest blog, promising that the new promoted content with be both tasteful and useful. “Pinterest is where you keep your …

Danica Patrick Better For Go Daddy’s Brand Than Van Damme? Danica Patrick Better For Go Daddy’s Brand Than Van Damme?
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Earlier this month, we reported that Go Daddy has dropped the GoDaddy girls in favor of a new “ass-kicking” small business message in its advertisements. They kicked this new strategy off during the NFL season opener with an ad featuring …

W3C Appoints Two New Co-Chairs To Do Not Track Working Group W3C Appoints Two New Co-Chairs To Do Not Track Working Group

The Do Not Track negotiations that have been taking place between advertisers and privacy advocates took a heavy blow yesterday when the Digital Advertising Alliance announced that it would be leaving the talks. Their departure caused some to wonder if …

Google Will Now Let You Use AdSense Ads On HTTPS Pages Google Will Now Let You Use AdSense Ads On HTTPS Pages
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Google announced on Monday that AdSense publishers can start putting ads on HTTPS pages as more sites move to this more secure protocol. “Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users’ …

Should The Government Regulate Paid Content? Should The Government Regulate Paid Content?
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Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these ads. That’s when …

Tumblr Gets More Ad-Friendly With DataSift Deal Tumblr Gets More Ad-Friendly With DataSift Deal
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Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal (the terms of which are unknown) sees DataSift get access to the Tumblr firehose, to offer users Tumblr data alongside that from Google, Twitter, Facebook, …

Will Consumers Buy Into Facebook’s Video Ads? Will Consumers Buy Into Facebook’s Video Ads?
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By now, almost everybody is aware that Facebook is planning on introducing video ads into users’ News Feeds before the end of the year. Before that happens though, Facebook has to nail the execution. After all, one wrong move and …

AOL Launches Global Innovation Lab, Enhancements To Pictela AOL Launches Global Innovation Lab, Enhancements To Pictela

AOL announced on Wednesday that it is launching a global Innovation Lab for AOL Networks, as well as some product enhancements for its cloud-based Pictela platform. “The Lab will bring together top tier advertising tech talent from AOL Networks and …

Twitter Buys MoPub, Will Use It In Twitter Ads Platform Twitter Buys MoPub, Will Use It In Twitter Ads Platform

Twitter announced that it has agreed to acquire mobile ad exchange MoPub. With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads, house ads, ad network and real-time bidding). “The two major trends in the …

Instagram Ads Are Coming Within the Next Year Says Exec As the Service Tops 150M Users Instagram Ads Are Coming Within the Next Year Says Exec As the Service Tops 150M Users

Two springs ago, Facebook acquired Instagram for nearly a billion dollars – and at some point, Facebook is going to have to start seeing a major return on that investment. Since Instagram’s launch, users have experienced an ad-free experience. We …

Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses
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If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s …

AOL’s Adap.tv Acquisition Is Now Complete AOL’s Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of …