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DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience …

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion
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Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led …

Google Adds Catalogs Feature To Lightbox Ads Google Adds Catalogs Feature To Lightbox Ads

Google introduced a new capability for its Lightbox ads today, adding a Google Catalogs integration option for advertisers. Google first launched the Lightbox ads back in October as part of a set of “engagement ads,” which let advertisers only pay …

David Fincher Directed This Ad For Calvin Klein, Featuring Rooney Mara David Fincher Directed This Ad For Calvin Klein, Featuring Rooney Mara

Calvin Klein has a new ad out today, and it just happens to star Rooney Mara (and she smiles in it). It also just happens to be directed by David Fincher, who directed Mara in The Girl with the Dragon …

Google Is Reportedly Paying AdBlock Plus So Users Still See Ads Google Is Reportedly Paying AdBlock Plus So Users Still See Ads
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According to a report from Horizont Online (in German), Google is paying AdBlock Plus to let its ads through. The report was picked up on Hacker News, and then by TechCrunch over the weekend. AdBlock has an FAQ page that …

Samsung’s New Icelandic Commercial is Quite Disturbing Samsung’s New Icelandic Commercial is Quite Disturbing

Last fall, shortly after the release of the Galaxy S III smartphone, it seemed that Samsung was on top of its advertising game. The Korean company was skewering its main competition, Apple, in commercials designed to make fun of Apple …

Google Analytics Gets New AdWords Integration Platform Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments …

Facebook to Pull All Ads from Pages with ‘Violent, Graphic, or Sexual Content’ Facebook to Pull All Ads from Pages with ‘Violent, Graphic, or Sexual Content’

Starting next Monday, if you operate a page or group that contains any violent, graphic, or sexual content, you’re going on Facebook’s blacklist for ads. In an effort to assure advertisers that their ads will no longer appear next to …

Facebook Makes Running Mobile App Install Ads Easier Facebook Makes Running Mobile App Install Ads Easier
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Facebook announced that it has a new way for developers to gets started with mobile app install ads. They can now do so by just copying and pasting their app’s Google Play or Apple App Store URL into the Ads …

Facebook Updates Ads Manager Reports Facebook Updates Ads Manager Reports
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Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which included reducing the number of available ad units by over half. …

FTC Updates Search Engine Ad Disclosure Guidelines FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago …

Google Adds Inventory-Aware Campaigns To DoubleClick Search Google Adds Inventory-Aware Campaigns To DoubleClick Search

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. …

Robert Downey Jr. Is the New Face of HTC [REPORT] Robert Downey Jr. Is the New Face of HTC [REPORT]

Taiwanese smartphone maker HTC is looking to boost slumping sales by hiring some Hollywood firepower to pitch its products. Bloomberg reports that the struggling company has hired actor Robert Downey Jr. for a two-year marketing deal to promote the brand …

Twitter May Be Prepping Tighter Geo-Targeted Ads Twitter May Be Prepping Tighter Geo-Targeted Ads

Twitter currently allows marketers who send out promoted tweets to target users based on their interests, gender, device, and even keywords. Twitter also has some form of geo-targeting – but it’s not too specific. Twitter only lets promoted tweeters target …

Instagram Video Is Already Being Used By Brands Instagram Video Is Already Being Used By Brands

Instagram just got finished showing off its new video features at the big “Facebook event,” and brands are already using it for marketing purposes. Sam Biddle at Gawker’s Valleywag writes, Instagram creator Kevin Systrom is unveiling video for Instagram literally …

Facebook Has One Million Active Advertisers Facebook Has One Million Active Advertisers

Facebook has revealed that it now has over a million active advertisers. It’s unclear exactly when the company hit this milestone, but it dropped the stat in an update in its newsroom, titled, ‘One million Thank Yous“. “Over the past …

Microsoft Makes A Few Advertising Announcements At Cannes Lions Microsoft Makes A Few Advertising Announcements At Cannes Lions

Microsoft has some advertising news today out of Cannes Lions. Last year at Cannes, Microsoft Advertising’s Yarn announced it would be working in partnership with creative agencies and brands on some new ad experiences. Today, they announced a new wave …

Yelp Adds Feature To Let Customers Pay Businesses Yelp Adds Feature To Let Customers Pay Businesses

Yelp announced the launch of a new feature for business owners today, which lets them encourage actual transactions from customers right from Yelp. Yelp says it will help business owners “close the loop” between customers discovering them on Yelp and …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …