Google announced the addition of TrueView to the core AdWords interface so that you no longer have to go to a special section to manage the campaigns without the AdWords bulk tools. TrueView will now be alongside Search, Display, and Shopping Campaigns.
As Google notes, this will make it easier for advertisers to optimize across campaign types.
They replaced targeting groups with ad groups, and each one of them has a single TrueView format (either in-stream or in-display).
“Though each ad group has only one format, campaigns can have multiple ad groups so you can still run both in-stream and in-display ads in the same campaign,” Google says in a blog post. “To create a new campaign, just click the +CAMPAIGN button, click the new Video campaign type, and then create new ad groups within each campaign by clicking +AD GROUP.”
“Now that TrueView has joined the party in AdWords, you’ll have access to a trove of goodies designed to help you manage, optimize, and report on accounts with lots of campaigns. For instance, bulk UI editing lets you modify information for multiple campaigns at once – directly from the UI, and bulk uploads let you download a snapshot of your campaigns, make changes en masse, and upload the changes live to your account. And report scheduling gives you the ability to set up a schedule for reports to run automatically, and have them emailed regularly to account users.”
For reporting, advertisers can filter results by campaign name, label, cost, and conversions. Video remarketing will appear in the AdWords shared library, and YouTube account linking will appear in the Linked accounts section. Analytics for video ads will appear within the new Videos tab, and targeting can be managed within the Video Targeting tab.
Image via Google