Twitter announced the expansion of its self-serve ads platform to more countries. It’s been available in 33 countries. Now it’s available to over 200 countries and territories. In other words, most of the world now has access to the offering. They’re also available in 15 languages.
Twitter also announced that there are now about 100,000 active advertisers on Twitter, including SMBs. The expanded availability should make that number skyrocket in no time.
In a blog post, Twitter VP of Global Online Sales Richard Alfonsi writes, “Since we launched Twitter Ads for SMBs over two years ago, we’ve heard from our clients about how they’ve used our creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements. And, with objective-based campaigns, reports, and pricing, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with their marketing objectives.”
The company also released this infographic looking at its SMB milestones:
“No matter your objective, we provide the best ad format to help you accomplish your advertising goals,” says Alfonsi. “For example, you can use the Website Card if you want to drive high-quality traffic to your website. Or, you can leverage the Lead Generation Card to collect leads directly within a Tweet. Our suite of creative formats enables you to captivate your target audience at all points of relevance throughout the day.”
You can see a map and breakdown of available targeting by region, city, metro, postal and zip code here.
Images via Twitter