Quantcast
What Separates a Blogger from a Journalist?
· 74

The New York Times is running an article looking at "hyperlocal" web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form.

Paid Search Down, Social Media Up in the UK
· 4

Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.

Applying Traditional Media Metrics To New Media
· 1

There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.

eBay Gives Investors Positive Q1 Surprise
· 5

It looks like eBay’s managing the recession and its other problems better than most people expected it to.  The auction company issued its financial report on the first quarter of 2009 this afternoon, and although the numbers aren’t good compared to last year’s set, eBay did a solid job of beating analysts’ estimates. 

Integrating Social Media with Email Marketing

A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.

The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.

What Twitter Search Can Mean for Businesses
· 31

While many still struggle to find a purpose for using Twitter, and Twitter ceases to generate revenue for itself (though it’s coming sooner or later), the social network continues to take the world by storm. Naturally there are plenty of opportunities there or businesses to capitalize on.

Are Brands Really the Solution to the Internet “Cesspool?”

Eric SchmidtIn 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

Advertising Legend Discusses Fear, Love At ad:tech
· 1

Steve Hayden, who currently serves as a vice chairman at Ogilvy Worldwide, has been successful in the advertising industry for many years.  In fact, Hayden was a co-creator of Apple’s "1984" campaign.  And at ad:tech this week, Hayden gave a keynote address titled "Fear, Love, and Advertising with Steve Hayden."

Advertising And Social Media

In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week. 

Moderator:
Randall Rothenberg, President and CEO, IAB

Getting More Blog Readers and Twitter Followers
· 99

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.

Hulu CEO Talks Advertising and the Hulu Formula

Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

PBS Rolls Out Online Video Portal

PBS has launched a video portal in beta featuring full-length videos from the public broadcaster.

The online videos will cover all PBS genres along with content from local PBS stations. Eventually, PBS will include feature – length films and documentaries, as well as live performances and events. More content will be added on a weekly basis.

New York Times Hemorrhaging Money
· 3

The New York Times Company released its earnings for the Q1 2009, and the situation doesn’t look good. If things keep going the way they’ve been going for the nation’s largest print news organizations, the news landscape in 2010 could look much, much different.

Is Google Playing Rope-A-Dope With Social Media?
· 41

Regarding social media, the best you can say about Google is that the company has merely dabbled in it. Google’s absence in this space becomes as glaring as Godot’s when chief rival Microsoft is busy funneling money toward the hottest new products, products created even by former Googlers.

That leaves us with two options: Google’s either planning something or avoiding it altogether. Recent events—or maybe better, non-events—suggest the latter.

Oprah Looks To Dominate Twitter

Oprah does everything in a big way. She affects book sales in ways that make publishers drool. She gains a lot of weight then she loses a lot of weight. She can make someone go from just living in a household to being a household name. She certainly has a pop culture Midas touch of sorts so recently she lent that power to none other than the folks at Twitter.

Orbitz Launches New Hotel Price Display

Online travel company Orbitz announced Wednesday that it will change the way it displays hotel pricing on its Web site.

Orbitz has introduced "Total Price" hotel search results which now show base rate, taxes & fees per night upfront on the initial search results page.

Amazon Starts Offering HD Movies and Shows
· 2

Amazon announced today that HD TV shows are available for purchase, and HD movies are available for devices supporting Amazon Video On Deamnd.

There are over 500 shows and movies from major studios available in HD. Studios include Warner Bros., Sony Pictures, Paramount, MGM, Universal Studios Home Entertainment and Showtime. Popular titles they’re mentioning include Twilight, Smallville, Gossip Girl, Frost/Nixon, and Californication.

Digg Tries to Put DiggBar Controversy to Bed
· 1

Update: Digg’s proposed changes to the DiggBar are now live.

Original Article: Digg made an announcement today regarding the controversial DiggBar, which some people have embraced enthusiastically, while others have shaken their fists at.

Yahoo Posts Bad Numbers, Still Skates By

Yahoo had a good day on the stock market, gaining a full 5.27 percent during normal trading hours.  And – in what some may find to be a surprising development – it doesn’t seem set to drop much in after-hours trading as investors dissect the company’s first-quarter earnings report. 

Jimmy Wales Talks Consumer-Generated Content At ad:tech
· 1

ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation.  His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.

FTC to Regulate Blogs and Social Media?
· 11

The Federal Trade Commission plans to begin regulating blogs and social media. While they’re getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they’re promoting in a less than accurate light. AdAge explains:

Google Launches API for Google Analytics
· 1

Google as announced the release of an API for Google Analytics. This means developers will be able to do all kinds of fun stuff with the program.

Hosting Company Defends Hiring Twitter Hacker
· 1

The seventeen-year-old hacker who gave Twitter a busy weekend earlier in the month was subsequently hired by hosting company exqSoft Solutions, a reward that may have inspired further bad behavior.
Travis Rowland, Twitter

Surveying The Mobile Landscape
· 1

In the ad:tech  MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.