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Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

Google Reclaims Gmail Name In The UK
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Four and a half years ago, Google lost the right to use the term "Gmail" in the UK due to a trademark dispute, and ever since, "Google Mail" is what its email service has been called in the region.  Only now, Google’s finally ditching the two-word moniker and going back to good old Gmail.

Digg to Stop Shortening URLs for Just Any Sites
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About a month ago, Digg CEO Jay Adelson stepped down, and Founder Kevin Rose stepped in to take his place. It didn’t take long – the next day in fact – for Rose to begin making some changes.

Google Changes Analytics Authorized Consultant Program
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Last week Google changed its Google Advertising Professionals (GAP) program to the Google AdWords Certification program, and introduced a new badge for AdWords Certified Partners. Now Google is making a similar change with its Analytics Authorized Consultant program.

Facebook Photo Tagging Goes Web-wide
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Face.com, the developers of the facial recognition technology behind Facebook apps like Photo Tagger and Photo Finder announced that it is opening up its API, which will allow developers to take advantage of this technology anywhere on the web. We had a chat with Face.com founder Gil Hirsch, who talked about the technology, the API, Facebook’s Open Graph, and what kind of apps we can expect to see around this API.

YouTube Sees Surge In Display Advertisers
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Although Google still hasn’t shared many details concerning how much money YouTube is or isn’t raking in, there’s good reason to believe the site’s doing just fine.  A relatively high-ranking Googler indicated in an interview that the number of entities using display ads is up by about 1,000 percent on a year-over-year basis.

Privacy Issues Holding Back Online Behavioral Advertising

More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers’ privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.

Watch an iPad 3G Get Microwaved
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If you’ve ever wanted to see an iPad microwaved, you can thank Dovetastic Microwave Theater for making your dreams come true. Dovetastic runs a YouTube channel, which provides videos of various items being microwaved, and the latest is an iPad – and not just an iPad, but the new 3G 64GB iPad.

Google Invests $38.8 Million In Advanced Wind Farms
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Two wind farms in North Dakota now enjoy the support of a certain search giant.  Google announced this afternoon that it’s invested $38.8 million in the farms, and believe it or not, this may be a move that both environmentalists and investors can get behind.

Twitter Shows Embeddable Tweet Example
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Update: Twitter has made an update to tha post saying, "No, really. It’s very simple. Just a snippet of code you’ll be able to use to generate simple, selectable flat-HTML tweets like the one we used here."

Yahoo Gives a Billion Answers
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Yahoo announced today that Yahoo Answers has served its billionth answer.

"From the small beginnings when we received our first answer from the public back in December 2005 we have now become the largest and most popular global Q&A site on the internet, available in 9 languages across 21 countries," says the Yahoo Answers Team. "The volume of contributions we receive from the Answers community on a daily basis is mindboggling."

MySpace Names New Chief Privacy Officer

Social Media privacy has been the center of much attention, particularly since Facebook announced its plans to take over the web. MySpace, once considered Facebook’s chief rival, has just announced that it has a new Chief Privacy Officer.

Twitter Introduces Android App
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Twitter has released its first official application for Android 2.1 and Google will be open sourcing the code in the app soon. 

Twitter for Android app features a share button in your favorite applications for sharing links and images via Twitter.

Facebook Exciting Publishers with Increased Referrals
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After just a week, 50,000 sites across the Web had already implemented the new Facebook social plugins announced at the company’s recent developer conference F8. By now, that number has no doubt grown significantly.

FTC Possibly Set To Oppose Google-Admob Deal

The Federal Trade Commission is not going to give Google’s acquisition of AdMob a thumbs up, according to new reports.  Indeed, the FTC seems likely to take the opposite approach and attempt to block the deal, with a formal show of opposition expected to occur in the near future.

Online Research Still Key Tool For Consumers
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Online research continues to play a key role in consumer shopping behavior, according to a new study from the e-tailing group and PowerReviews.

The 2010 Social Shopping Study surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually online, to understand their motivations and preferences about online product research and customer reviews.

Apple Sells a Million iPads in a Month

Apple announced that it has already sold over a million iPads. The millionth device was sold on Friday, which was the day the 3G version was launched, and only 28 days after the first ones were introduced on April 3.

In addition to the million plus devices sold, users have also downloaded over 12 million apps from the App Store and over 1.5 million eBooks.

Google Completely Launches AdWords for Mobile
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Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

Google Picks Up 3D Desktop Maker BumpTop

Google’s acquisition spree continues with its latest pickup – BumpTop, makers of the BumpTop desktop environment, which is designed to bring a more 3D and "visceral" user interface to the operating system. The product has been available for Windows and Mac, but Android is the likely destination for its technology in Google’s hands.

Google Making More Changes to the SERPs
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Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries. For example, if you search for "watches" you might get links for Citizen, Nixon, Rolex, Omega, and Fossil. Or if you search for "footballs" you might get links for Wilson, Nike, Rawlings, Spalding, and Dallas Cowboys.

PayPal: Demand for Electronic P2P Payments Growing Rapidly

A study released this week sponsored by FIS, PayPal and NACHA, found that demand for electronic P2P payments and transfers is growing rapidly, and that the interest of making these and other payment transactions through an ePayment Portal is also strong.

According to the study, of those who were interested in the Portal concept, 70% would be likely to use P2P payment services within that Portal.

Bing Gears Up For The Kentucky Derby
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The Kentucky Derby is a huge deal for Louisville, Kentucky, with all sorts of people who would otherwise never visit flying in and spending lots of cash.  And the Derby’s at least a noteworthy event for Bing, too, with the folks behind Microsoft’s "decision engine" preparing some special instant answers.

At the time of writing, Google and Yahoo aren’t offering anything similar, which could give Bing a nice edge.  Even if people don’t make a permanent change, they may switch search engines for a day knowing that they’ll get more relevant results.

L.A. Stumbles In Deployment Of Google Apps
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The deployment of Google Apps in Los Angeles – the same deployment that’s supposed to save L.A. $5.5 million over the next five years and inspire many other cities to follow its example – isn’t going according to plan.  Although it appears that neither side is entirely to blame, several problems have cropped up.

iPad Apps Near 5,000 Mark

The number of applications in the Apple App Store for iPad has climbed to 4,870 since the launch of the device on April 3, according to the latest report from app store analytics firm Distimo.

Nine days after the release of the iPad, the Apple App Store for the device had 3,670 applications, with 2,654 applications that were only compatible with the iPad and 1,016 universal applications.