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Influence Isn’t Just About Popularity, It’s About Controlling the Conversation
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Vocus and Brian Solis partnered to conducted a survey about "What makes an influencer" and how brands can increase their influence. 50% indicated that that the most important action for increasing influence  was to create, post or share compelling content. I posted an article about blogging that pretty fmuch falls in line with this sentiment. 

Facebook Second Only To YouTube For Video Viewing
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comScore said today that 178 million U.S. Internet users watched online video in August for an average of 14.3 hours per viewer.

Facebook Reveals Interesting Info About People Who “Like” Content

Facebook posted a note sharing some insights into who are the biggest "likers" of content on Facebook, and how engaged they are compared to other Facebook users. 

Variety Partners With Fizziology On Popular Movies In Social Media

Social media  research company Fizziology, has partnered with Variety to create a weekly chart of the most popular movies in social media.

The Weekly Fizz10, Fizziology’s proprietary chart of the 10 ten movies in social media, will appear every Wednesday on Variety.com. The partnership also includes the use of additional Fizziology social media data.

More Execs Thought To Be Leaving Yahoo
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Never mind talk of Yahoo employees finding the door marked "exit"; it’s almost starting to seem like they’re willing to jump out the nearest window, instead.  And the next people to depart will be high-ranking execs whose departures could affect Carol Bartz’s stay, according to a new report.

Seesmic Updates iPhone App with New Features and Ads

Popular social media client Seesmic has launched some new updates for its iPhone app. It now supports Retina Display, creating and adding users to Twitter lists, in-reply-to-converation and direct messages in threads, checking private Facebook messages, pull-down to refresh, and Instapaper & Read it Later integration. 

Street View Set To Cover All Seven Continents
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Sometime today, Street View fans should be able to take in sights on all seven continents for the first time ever.  Coverage of Brazil and Antarctica will make this possible, and images of Ireland are supposed to become available, to boot.

CareerBuilder Launches Facebook Referral App

CareerBuilder has launched a new application called “Work@” that allows employees to share their company’s job openings on their Facebook page.

Work@ pulls open jobs housed on a company’s website or in their Applicant Tracking System.  After an employee adds the Work@ application to their Facebook account, CareerBuilder’s job recommendation engine identifies matches in that employee’s network to the company’s available jobs.

Forecast Puts Facebook’s 2010 Ad Revenue At $1.6 Billion
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An investment bank that’s been around for over 90 years believes Facebook ads are going to make the social network a whole lot of money in 2010.  In fact, Cowen and Company predicted that the sum will exceed $1.6 billion.

That’s significantly larger than the last credible estimate to cross anyone’s desk.  Joseph Tartakoff recalled late yesterday, "It was only last month that eMarketer said Facebook’s ad sales for the year would likely total $1.2 billion."

Google Turns Failed Phone Store Into Android Gallery
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Google has launched a phone gallery to display Android devices that "deliver the best Google experience today". The gallery can be found at google.com/phone. You may recognize the URL as the former destination of Google’s failed phone store. 

Google Adds Instant to More Search Types, Countries

Google announced some new features for Google Instant. They haven’t released it for the browser or for mobile yet, but they have added some desktop functionality. 

First off, they have added keyboard navigation, so you can use Google Instant without touching your mouse, should you choose to do so. The navigation lets you scroll through Google’s search suggestions to bring up more instant results. 

Facebook Likes Just Officially Became More Important to Search
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Facebook announced a few Platform updates, including updates to the Live Stream Plugin, "liked" articles appearing in search results, and improvements to real-time updates.

2 Million Sites Have Added Facebook’s Social Plugins Since f8
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Today at the Web 2.0 Expo, Facebook announced that in the five months since f8, the company’s developer conference where it unleashed its Open Graph initiative and social plugins, nearly 2 million websites have added social plugins. Facebook tells WebProNews, major sites in the media, sports, entertainment and commerce industries that have added social plugins, include:

- Media: WSJ.com, WashingtonPost.com, Gawker blogs, CNN, Bloomberg, FORTUNE, Fox News Channel, and Daily Beast

Microsoft Joins Yahoo In Criticizing Google Instant
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Many people laughed when Microsoft chose to call Bing a "decision engine," but the logic behind that name was apparent today when Microsoft exec Yusuf Mehdi spoke at the TechCrunch Disrupt conference.  Mehdi indicated that he thinks Google Instant represents a step in the wrong direction.

Brick and Mortar Retailers Will Benefit from Online Inventory Listing
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Earlier this month, Google announced that it was making public its documentation for Local Shopping inventory for Google Merchant Center. This is a feature that lets retailers let consumers know about what they have in stock. Milo.com is another site that based upon a similar principle, and it’s doing pretty well. 

Facebook Has a New Feature for Page Exposure
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Update 2: Facebook has now officially launched the Page Browser. They have added a couple of features as well. Here’s the announcement.

Update: The page appears to have been removed. This may just be a feature that Facebook is testing. We’ll update when we learn more. 

Popular Posts and Blog’s Stats Gadgets Now Available for Blogger Blogs
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Blogger announced today that two gadgets have graduated from the experimental "Blogger in Draft" status to full-on gadgets. These are Popular Posts and Blog’s Stats. They can now be added to any blog from the Gadget Directory. 

"Both of these gadgets take advantage of the traffic data that is being collected by Blogger Stats and provide an easy way for you to pass that info on to the readers of your blog," says Blogger’s Brett Wiltshire.

Sysomos Finds 71 Percent Of Tweets Go Unacknowledged
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Marketers, businesspeople, and needy types shouldn’t get too concerned the next time one of their tweets seemingly goes ignored.  According to new research from Sysomos, about seven out of every ten tweets fail to earn replies or retweets.

Tweetbeat Launches for Following Events Without Hashtags

Kosmix announced Tweetbeat today. A representative for the company tells WebProNews this product will "change the way that we observe and participate in live events forever." A bit dramatic perhaps, but it did just go live and provides tweets about major events, in real-time. 

It’s dubbed as a way to keep up with live sports, headline news, TV shows, conferences, etc. The company tell us it is significant because:

-  It bubbles up the most important/talked about events happening on Twitter

LinkedIn Announces Signal, New Stream-Sorting Feature

LinkedIn has announced a new beta product called LinkedIn Signal, which the company describes as a new way to view, search and sort your stream of status updates and news. 

LinkedIn Signal comes with five main features: filtering by  browsing only relevant status updates from your stream, search for keywords, topics or people across the stream, getting an auto updated real-time stream with rich content, find trending links across any relevant topic, and  seeing who’s shared any of those trending links. It also lets you save real time searches. 

More Than Half Of Americans Do Online Research Before Making A Purchase
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More than half (58%) of Americans conduct online research about the products and services they are considering purchasing, according to a new report from the Pew Internet & American Life Project.

Google Talks Hyperlocal Mobile Ads

Google has hyperlocal search ads for mobile search, which the company has highlighted today in a post on tis Mobile Ads blog. Google specifically discusses a use-case from Rent-A-Car. 

In the scenario described, someone has car trouble and is able to quickly find a nearby car rental place from the side of the road as they simply enter "car rental". 

Gmail Gets a Long Overdue Setting

Google is launching a new option in Gmail that lets users turn of conversation threads. This is a feature that was innovative when Google released its popular email service years ago, but not everyone has been a fan of this style of email communication. 

I’m not sure why it’s taken Google so long to offer a setting to turn the feature off, but better late than never, I suppose, for those who aren’t fans. 

Rand McNally Launches iPhone App
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Rand McNally has launched a free new iPhone app called “Explore America” that offers snippets of travel content, photos and videos, destination information and a daily quiz.

Explore America users will receive a “daily adventure,” which includes a description of an interesting place in North America, a locator map, and up to five photos showing the location and information about the area.