Request Media Kit

Zynga, Hasbro Launching FarmVille, CityVille, & Words with Friends-Themed Board Games

If you are looking for a new type of board game to play over the course of the holiday season, Zynga and Hasbro hope that you’ll give their new offerings a chance. Social gaming company Zynga and lo...
Zynga, Hasbro Launching FarmVille, CityVille, & Words with Friends-Themed Board Games
Written by Josh Wolford
  • If you are looking for a new type of board game to play over the course of the holiday season, Zynga and Hasbro hope that you’ll give their new offerings a chance.

    Social gaming company Zynga and longtime physical game maker Hasbro have teamed up to produce a line of board games inspired by the online Zynga games played by millions around the world. This partnership was first announced back in February, and we’re now getting a picture of what the games will look like.

    Some of the games are entirely based on a Zynga property, and some combine classic board games with the Zynga properties. For example, one of the offerings is a straight up physical adaptation of Draw Something – and another is a mashup called “CityVille Monopoly.”

    You also have FarmVille Hungry Hungry Herd (a Hungry Hungry Hippos mashup), FarmVille Animal Game featuring Memory, and FarmVille Old Maid & Go Fish.

    And yes, there will be a Words with Friends board game available – which will of course resemble Scrabble, but with slightly different point values and letter distributions.

    Zynga isn’t completely abandoning digital with this partnership, as many of the games include digital values – for instance, a purchase of the Words with Friends board game give players access to a bunch of new digital features.

    “We are proud to team up with Hasbro and excited for our players to experience their favorite Zynga games in a new way,” said Barry Cottle, Executive Vice President, Corporate and Business Development, Zynga. “Our hope is to enhance relationships through play through our web and mobile social games and now with the new games from Hasbro, we can make those connections even stronger for our players.”

    “We are thrilled to be working with Zynga to give their millions of fans an exciting experience with the Zynga games they love,” said Eric Nyman, Senior Vice President, Global Brand Leader, Hasbro Gaming. “Gaming brings people together, especially during the holidays, and we can’t wait to offer friends and families even more great options to play.”

    Zynga and Hasbro are definitely hoping for a big holiday hit. In all, eight games will be launched this fall with price points around $19.99 to $24.99.

    You can expect to see many of these games hit the shelves this month in the U.S., and later this fall in the U.K., Australia, and Canada.

    Get the WebProNews newsletter
    delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit