YouTube, HP, and the foundation behind some of the most famous museums in the world have teamed up to discover creative online videos. Winners of the YouTube Play: A Biennial of Creative Video competition will then get to see their videos presented at the Guggenheim Museum in New York, along with the Guggenheim museums in Berlin, Bilbao, and Venice.
As you might imagine given that tie-in, the contest is shaping up to be quite special. A post on the Official YouTube Blog stated this morning, "We’re looking for animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms – creations that really challenge the world’s perceptions of what’s possible with video."
The post then continued, "We want to elevate the debate. This presentation, we hope, will garner some of the finest creative work from every corner of the globe . . ."
As for who will decide which works of art are best, the Guggenheim will be responsible for picking 200 videos, and an international jury of yet-to-be-named artists, filmmakers, musicians, and designers will complete the selection process, picking as many as 20 videos for the showcase.
Two more important details if you’re interested in either participating or following along: the deadline for submission is July 31st, and the final presentations will occur on October 21st.