Bing’s Duane Forrester, who for all intents and purposes, is the search engine’s counterpart to Google’s Matt Cutts (they sometimes speak together at conferences), posted to the Bing Blog over the weekend, to give some advice on recovering from Google’s Penguin and Panda updates.
In addition to being one of the faces of Bing, he’s also “The Online Marketing Guy” according to the domain name of his personal blog.
There is a section in his Penguin/Panda advice post called “Exercises in the Obvious,” and the first thing mentioned is Pinterest.
“Pinterest,” Forrester writes. “It didn’t take long for the Pin It button to start popping up on websites. And it didn’t take a passing grade on the MENSA quiz to see it coming, did it? Rapid growth, huge adoption, media buzz, your friends recommending it, and so it goes. An exercise in obviousness that you’d better pay attention to this little gem.”
This is only one of his “obvious” points, but it’s interesting that he would call out this social network as the first point of obviousness.
There’s been a lot of buzz around the service, for sure. Last week, reports emerged that the company raised $100 million at a $1.5 billion valuation. Its monthly active user base is still trending upwards, though it looks like it might be losing some steam with the Facebook-connected user base. Perhaps that’s worse news for Facebook than it is for Pinterest.