This “viral” prank is part of a marketing stunt for the new film Devil’s Due, set to open this Friday. I’ll just get that out of the way. That by no means makes it any less funny, however.

Take a super creepy animatronic baby, build it into a remote-controlled stroller, and set it loose on the streets of New York City. How could this not be fun?

There’s nothing quite like scaring the absolute shit out of people. As one YouTuber writes,

“This video needs to be 10 minutes long.”

You gotta appreciate viral marketing done right.

Image via DevilsDueNYC, YouTube