Ustream announced today that it will provide exclusive live video streaming for Bonnaroo and the Outside Lands Music & Arts Festival. This is the result of a partnership with Superfly Presents, Bulldog DM and Springboard Productions.
While we’ve certainly seen Bonnaroo streamed live in the past, like on Vevo and YouTube, Ustream says this deal marks the first time viewers everywhere will have access to the lineup of performances for both festivals through its interactive, socially integrated platform.
“This year, fans will be granted never-seen-before, live access to two of the most important festivals in the U.S. — even in the palms of their hands via mobile devices,” said Chris Blocker, SVP of sales and business development for Ustream. “The mix of premium and fly-on-the-wall content powerfully illustrates how bands can become fans and fans can join bands in a seamless social entertainment experience such as this.”
“The world famous Bonnaroo Music & Arts Festival and Outside Lands in San Francisco’s beautiful Golden Gate Park are two of the premier destination music festivals in the U.S. and attract diverse and heavily engaged audiences each year,” said Alex Machurov, director of new business & partnerships at Superfly Presents. “We are excited to partner with Ustream and believe their technology will significantly enhance the user experience in Manchester and San Francisco. Now millions more music fans around the world can enjoy its interactive, personalized platform.”
Bonnaroo takes place in Manchester, Tenn. On June 13-16. Outside Lands takes place in San Francisco August 9-11.
Check out the Bonnaroo line-up here. Outside Lands doesn’t have its lineup posted as of the time of this writing.