Walmart and Paramount Reach Agreement for Streaming Bundle

Walmart has reached an agreement to bundle Paramount+ as part of its Walmart+ membership that aims to compete with Amazon Prime....
Walmart and Paramount Reach Agreement for Streaming Bundle
Written by Staff
  • Walmart has reached an agreement to bundle Paramount+ as part of its Walmart+ membership that aims to compete with Amazon Prime.

    News broke last week that Walmart was in talks with various streaming platforms to bundle one or more with its Walmart+ membership. The company is positioning Walmart+ as a competitor to Amazon Prime, even launching Walmart+ Weekend.

    It appears the retailer has reached an agreement with Paramount to bundle its streaming service, according to The Wall Street Journal. The deal will be a 12-month exclusive, and a two-year deal overall, and builds on the long-standing relationship the two companies have had, with Walmart selling Paramount’s entertainment products.

    The deal will provide the ad-supported Paramount+ service to Walmart+ members and should be available to Walmart’s customers in September.

    The deal should also be a major boon to Paramount+, which had 43 million subscribers as of last quarter. With Walmart+ believed to have more than 16 million subscribers, the deal could bring a significant number of new subscribers to the streaming platform.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit