Though you might not be able to tell from the coverage of it, E3 is often more than just a show to debut games, gaming hardware, and accessories. It is also the place where companies market game development tools to the studios in attendance. This year, both Square Enix and Epic Games showed off their next generation game engines with beautiful trailers. Earlier this week Square Enix demonstrated Luminous Studio, the company’s future game engine, with a spectacular Final Fantasy-inspired trailer full of action, magic, and beautifully-rendered human forms.

Now, Epic Games is showing off the newest version of the Unreal Engine with its own trailer. While Square Enix’s trailer seems to focus on showing off Luminous Studio’s capabilities when it comes to rendering flesh and the movement of living things, it also features quite a bit of shaky-cam, which seems odd for a tech demonstration. Epic’s trailer, while not as immediately impressive, shows off Unreal Engine 4’s modeling and lighting capabilities with lingering camera movement punctuated by quick, dynamic events that demonstrate the engine’s abilities.

While Luminous Studio at first looks more impressive, a closer look at the Unreal Engine 4 trailer below will show that it has great variety of lighting sources and matches Luminous’ detail in some places. There is no denying, though, that Square Enix’s trailer is a lot more fun to watch. Take a look for yourself at the “Elemental” trailer for the Unreal Engine 4 and enjoy the flowing lava, crumbling rock, and variety of the landscape.