On-demand car company, ride-sharing purveyors, or disruptors of the taxi game – whatever you want to call them, Uber is known for creative marketing stunts. Last year, the company offered to deliver kittens for people to play with. Then, during Christmas, they delivered Christmas trees.
Now, in honor of San Francisco’s LGBT Pride week, Uber is offering to marry you – on-demand.
Here’s what an Uberwedding will look like:
When your UberWEDDING arrives, we’ll get started right away. You’ll first work with our on-site notary to obtain your marriage license. Once the license is official, the violinist will begin to play and the ceremony will commence!
You’ll walk down an aisle surrounded by flowers from Bloom That and candles from bella j. After you both say “I Do,” we’ll celebrate with dessert from SusieCakes, cheers with champagne from Iron Horse and you’ll receive a gift bag from L.
If you’re in the area and wish to have a sudden wedding, just open the Uber app and drop a pin where you’d like the wedding to take place. Uber will even provide you with vows, if you’re in too much of a hurry to write your own.
“From arrival to “I do” will take 45 – 60 min,” says Uber.
Uber is offering these quickie weddings to people of all sexual orientations, but the emphasis is definitely on the LGBT community, it being Pride week and all.
So, uh, people aren’t happy about this.
Uber Turns Gay Marriage Into A Marketing Stunt to get you married in an hour. That's way to cheesy and going to far.
— Duane Brown (@duanebrown) June 27, 2014
To everyone involved: what's wrong with you? – @Uber Turns Gay Marriage Into a Marketing Stunt http://t.co/FOWkywo4AX
— Amy Ong (@theWriteAmy) June 27, 2014
Uber's cheapening of marriage specifically for #pride2014 reeks of insincerity and is offensive no matter how you identify. #DivorceUber
— Rob Trame (@Redapted) June 26, 2014
Apparently @Uber puts "kitten delivery" and "gay marriage" into the same marketing bucket. Gross, guys. http://t.co/czAb0BtZT2
— Ben Breier (@misterdisco) June 26, 2014
this is the most ridiciulously upsetting pride appropriation and also utter bullshit. https://t.co/MZr80P5BOi
— Kendra Albert (@KendraSerra) June 26, 2014
“We’re thankful to be based in San Francisco, a city that recognizes love doesn’t have to look any certain way. In honor of Pride week, we’re celebrating the inclusive idea that love is love with something that lasts a lifetime,” says Uber.
Look, maybe this was a sincere attempt at having a little fun over the weekend, and maybe Uber is very supportive of the LGBT community (I’m sure they truly are) – but they had to have seen this coming.
Maybe just stick with the kitten delivery in the future, ok guys?
Image via Uber, Twitter
