With the third installment of the Max Payne video game series getting ready to drop next Tuesday–5/15/2012–it’s time for the marketing push to go into overdrive, and what better way to do that than introduce the launch trailer five days before the game hits the stores? For those gamers who may not know where Max Payne 3 will take them, Rockstar Games has a definitive description:
For Max Payne, the tragedies that took his loved ones years ago are wounds that refuse to heal. No longer a cop, close to washed up and addicted to pain killers, Max takes a job in São Paulo, Brazil, protecting the family of wealthy real estate mogul Rodrigo Branco, in an effort to finally escape his troubled past. But as events spiral out of his control, Max Payne finds himself alone on the streets of an unfamiliar city, desperately searching for the truth and fighting for a way out.
With that in mind, get ready for bullet-time slow motion action as Max tries to save what’s left of his pain pill-addled existence. As for the trailer, while looking like a number of cutscenes pieced together, Rockstar Games promises the trailer was made completely from in-game footage, something the makers of Dead Island could learn a lot from (yes, the reverse trailer was awesome but it was completely non-representative of the game’s contents).
Notice, however, Rockstar says ‘In-game footage” and not “gameplay,” which is another good indicator of what people will see:
Even though there isn’t much in the way of gameplay, the trailer still manages to draw people in, something Twitter indicates quite nicely:
There’s some humor with the #MaxPayneIsComing hashtag, too:
#MaxPayneIsComing. Keep tissues ready apparently.Of all the possible hash tags in the world, Rockstar went with
Zing!!! What are your thoughts on the trailer? Is MP3 a first-day buy or is it something you’d buy when used copies start showing up at GameSpot?