In what some would consider a bold move, the associated press has changed their logo of almost 30 years. The finished product is no doubt the result of intense labor by a team of highly-skilled graphic designers who have set out to leave their mark on the world with the masterpiece. Above I have shown you the previous logo and below I will unveil the new, but first I think it is important to get some reactions to the change.

From Twitter:

Um, why? “The Associated Press Rebrands with New Look, New Logo,” @agencyspy ow.ly/9gTsf cc @seanwilk

— Rob Gould (@bobbbyg) February 24, 2012

Dear Associated Press (@AP). I hate yr new logo with every fiber of my being bit.ly/xb55eK pls bring back original asap

— Adam Allington (@aallington) February 24, 2012

Note: He proposes this instead: bit.ly/zXvnK8 MT @charlesapple: Why is new @AP logo so ugly? bit.ly/zVCViK

— Andrew Beaujon (@abeaujon) February 24, 2012

Whoa hey, Associated Press!Don’t you think that new logo of yours is a bit too XTREEEEEM?!inothernews.tumblr.com/post/181876549…

— Drew Magary (@drewmagary) February 24, 2012

The new Associated Press logo looks like it’s been sitting in a drawer since the Nixon administration jimromenesko.com/2012/02/23/ap-…

— Doug Hamlin (@doughamlin) February 23, 2012

I’m having flashbacks to the new GAP logo. Remember?! >> Associated Press unveils new logo newscaststudio.com/blog/2012/02/2… via @newscaststudio

— Ray Tings (@Ray_Tings) February 24, 2012

If you stare at new @AP logo long enough, itmorphs into a clown face. mbist.ro/y2xiwi

— FishbowlLA (@FishbowlLA) February 23, 2012

Well, no more waiting, here it is: