In an ongoing effort to stave off an EU crackdown, Google is offering to open up its YouTube Ads platform to rivals.
Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained…
Google Acquires Directr For YouTube Ads
Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video:…
Google Changes Call-To-Action Video Ads, Video Ad Reporting
Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video…