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Tag: Yahoo Bing Network

Yahoo Bing Network Search/Click Volumes Double YoY
Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the F...
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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years
The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U....
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Ad Spend Growth For Bing Is More Than Double That Of Google’s
In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than dou...
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Yahoo Is Getting 31% Of Its Revenue From Microsoft Deal
The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the...
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Yahoo Microsoft ‘Search Alliance’ Encounters More Friction
More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court docume...
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Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings
Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening ...
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Bing Ads Finally Get Those Skype-Integrated Call Extensions
Earlier this year, we reported that Bing was readying Skype-integrated click-to-call mobile ads, and now it has finally announced them. On the Bing Ad...
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Yahoo: Maybe Yahoo Bing Network Isn’t Doing Too Bad After All
Earlier this year things weren’t looking incredibly great for the Yahoo Microsoft search deal. Yahoo CEO Marissa Mayer made comments at the Gold...
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Bing Ads Get Change History Graph
Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campa...
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Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google
Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 milli...
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Yahoo Bing Network Makes Changes To How Bids Work
Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give adver...
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Bing To Launch Skype-Integrated Click-To-Call Mobile Ads This Year [Exclusive]
As previously reported, Microsoft has some new ad products for the Yahoo Bing Network on the way this year. Notably, we should be seeing Bing product ...
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Bing About To Get Google-Like Product Listing Ads [Exclusive]
We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads somet...
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Bing Ads Get Inline Editorial Appeals, Updated Keyword Research Tool
Microsoft announced a couple of updates to Bing Ads, including inline editorial appeals, and an improved keyword research tool. The former provides tw...
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Yahoo Bing Network Continues Growth
The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we ...
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Yahoo Says Microsoft Is Making It Hard To Deliver Its Value Proposition To Users
Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, bu...
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Bing Ads Get Keyword Destination URLs
Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage the...
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