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Tag: Web analytics

Google Analytics Update: Better Understanding of Site Interactions
Google announced an update to sessions in Google Analytics. The company says it will lead to a “clearer understanding of website interactions.&#...
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Google Instant Pages Now Default in Chrome
You may recall, back in June when Google announced Instant Pages. The concept is that Google begins loading the page it thinks you’re most likel...
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Google Adds +1 Button Data to Google Analytics, Webmaster Tools
Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually aff...
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Google Analytics Gets an Upgrade
Google showed off a new version of Google Analytics at a conference in San Francisco today. While it’s not widely available yet, Google has made...
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German Government May Fine Businesses for Using Google Analytics
How much do you rely on web analytics? Probably a great deal, and with good reason. It's incredibly hard to get ahead online without looking at ana...
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The Uphill Battle of Building a Web Analytics Culture
All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is ...
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Google Makes URL Shortener Available at Goo.gl
Google has had its own URL shortener for some time. It just didn't make it available for general use. It was always attached to various Google prod...
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Google Adds Analytics Support to Chrome Extensions
If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for ...
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comScore Acquires Nedstat to Create the iPad of Analytics
comScore announced today that it has acquired Nedstat, an online analyt...
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Google Launches Stats for Blogger
Google has launched Stats for Blogger, a Blogger feature that was previously available in the experimental version of Blogger, Blogger in Draft. Th...
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Measuring Social Media Effectiveness May Have Just Gotten Easier
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know co...
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Nokia to Acquire Mobile Analytics Firm Motally
Nokia announced today that it has signed an agreement to acquire Motally, a mobile analytics firm. The compan...
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IBM Acquires Marketing Software Player Unica for $480 Million
IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says...
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IBM Closes Coremetrics Acquisition
IBM has announced the closing of its acquisition of web analytics firm Coremetrics, based in San Mateo, CA...
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