Web analytics News

Google has had its own URL shortener for some time. It just didn't make it available for general use. It was always attached to various Google products. That changes now, as Goo...

Google Adds Analytics Support to Chrome Extensions

If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Goog...

comScore Acquires Nedstat to Create the iPad of Analytics

comScore announced today that it has acquired Nedstat, an online analytics and optimization firm base...

Google Launches Stats for Blogger

Google has launched Stats for Blogger, a Blogger feature that was previously available in the experimental version of Blogger, Blogger in Draft. The feaure is fairly self-explan...

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you...

Nokia to Acquire Mobile Analytics Firm Motally

Nokia announced today that it has signed an agreement to acquire Motally, a mobile analytics firm. The company provides in-app tracking and...

IBM Acquires Marketing Software Player Unica for $480 Million

IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says the Unica will expand its abi...

IBM Closes Coremetrics Acquisition

IBM has announced the closing of its acquisition of web analytics firm Coremetrics, based in San Mateo, CA. The acquisition will boost I...

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