If you can start doing it and start getting more comfortable with it, push your comfort zone and get in front of the camera, you are going to have a competitive advantage out there.
Ways to Effectively Promote Your Business With Video Marketing
From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have created a generation with a relatively short attention span. A one-minute clip can explain a topic more than…
How to Choose the Right Social Video Platform for Your Brand
The use of social video has become commonplace in brand promotion nowadays due to its proven ability to generate buzz, increase recall, and produce conversions. For instance, the Old Spice commercials are one of the most successful media ad campaigns…
Facebook to Enable Mid-Roll Ads in User Posted Videos
Facebook is finally bringing monetization to videos that are posted by its users, letting video makers include mid-roll ads, according to Recode. “Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will…
YouTube Launches Promotional End Screens for Videos
YouTube has launched End Screens for videos, allowing creators to add a clickable promotional page at the end of videos that works on both mobile devices and desktop computers. Previously, video makers would have to upload a promo page and…
Facebook Adds Scheduling Feature to Live Videos
Facebook has added the ability to schedule live videos, something popular broadcasters have wanted in order to gather an audience before going live. The feature is being launched this week for Verified Pages, but will go live for everybody soon…
Google Buys FameBit, Sees Branded Content as Essential to YouTube
Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Google and others realize that preroll video ads are not…
Be at the 2016 Rio Olympics via Google
Google is gearing up to be the go-to place for Rio Olympic Games information. “Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride…
How To Build Your YouTube Audience, From A Gamers Perspective
YouTube is arguably the most disruptive marketing platform of this decade. Yes, it’s been around since 2005, but only in the last few years is it starting to impact Madison Avenue marketing campaigns. Companies are using YouTube to put their…